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In the passenger bus industry in China, the bus market is large in scale and high in technical content, and it has attracted the attention of vehicle manufacturers and component manufacturers. Whether it is the advancement of mechanical engines to electronically-controlled engines or the transition from State 3 emission standards to China 4, the bus market has played a benchmarking role. In June 2010, Dongfeng Cummins Engine Co., Ltd. came to the news that in March of this year, the 166 units of the Dongfeng Cummins engine selected by the Shenzhen Bus had been assembled by the vehicle manufacturers and entered the Shenzhen public transport system to officially assume the passenger loading task. This is another "big single" for Dongfeng Cummins to provide hybrid engines to the Shenzhen public transportation system since it took part in the National 863 Plan --- "Ten City Thousands" project for the diesel-electric hybrid bus project in 2008 and 2009. .
According to relevant personnel of Shenzhen Public Transport, the key components of this selection inspection were the engine, gearbox and axle. Under menu-type procurement, Dongfeng Cummins won the customer's designation in advance. At the same time, it shows Shenzhen transit users' trust in Dongfeng Cummins' ability to coordinate and integrate products, services, and industrial chains. As early as 2004, Dongfeng Cummins started contact with Shenzhen Bus to help it replace the old machine and replace Dongfeng Cummins new machine for free, and adapt development and improvement based on the feedback of usage and frequent braking and variable speed driving of the city bus. . At the end of 2007, Dongfeng Cummins cooperated with Wuzhou Dragon Bus Company to provide a batch of diesel-electric hybrid buses to Shenzhen Public Transport in succession. They performed well in terms of power, reliability, fuel economy, etc., and became important promoters for the resumption of both parties.
The 166 engines provided this time have excellent performance in low-speed torque, braking performance, fuel economy and environmental protection. They have been used in various markets and won the Chinese bus parts at the 2010 Tianjin International Bus and Parts Exhibition. Energy Conservation and Environmental Protection Awards and China Bus Components New Energy Technology Award. The Dongfeng Cummins State 3 electronically controlled engine was approved by Shenzhen's regular power bus and has more market value. Insiders commented: “Traditionally, Dongfeng Cummins has an advantage in the truck market. The Shenzhen bus orders show that Dongfeng Cummins has achieved a series of results in the bus market.†Since 2010, Dongfeng Cummins has In the cities of Shandong, Kunming, and Wuhan, BRT and ordinary bus projects have made repeated gains, and all business indicators have grown significantly compared to last year.
Breakthrough progress comes from the transformation of Dongfeng Cummins marketing model. Since 2008, Dongfeng Cummins has reorganized the original sales system, established commercial offices in key markets, and directly oriented to regional markets, integrating functions such as sales time, after-sales service, business opportunities discovery, and terminal market sales, with regional market retention indicators and customers. Satisfaction is an assessment indicator. The Commerce Department is in the frontier market and it is the master of marketing resources and the leader of business processes. The pre-positioning of customer-centric business processes and marketing resources has greatly enhanced the market response speed and customer satisfaction, and orders have continued to increase. Taking Shenzhen Bus Evaluation as an example, the entire process from acquisition of business opportunities, bids, and completion of project completion reflects the tremendous power of the new marketing model. In addition, the advancement of service spare parts platforms is also promoted, and customer satisfaction is also steadily increased. It is reported that this year will increase the number of spare parts stores in the country.
The diversified layout of products and markets and the expansion of markets other than Dongfeng and trucks have always been the strategic direction of Dongfeng Cummins. With the advantages of the world's leading diesel engine brand in terms of fuel economy and energy saving and environmental protection, Dongfeng Cummins has mastered the golden key to open this market. In recent years, Dongfeng Cummins Engine Co., Ltd. has participated in the planning and development of urban public transport in China, and provided active support and support from products, services, and other aspects in the emerging bus practices such as urban BRT and hybrid power. In 2008 Beijing Olympic Games and 2010 Shanghai World Expo, Dongfeng Cummins made a complete, detailed and professional service logistics work for urban public transport, which was highly recognized by the public transport systems of Beijing and Shanghai.
View related topics: Dongfeng Cummins maintains strong growth
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