Chaochao 50 years: from small to large

On June 18, the celebration of the 50th anniversary of the construction and development of Dongfeng Chaoyang Diesel Engine Co., Ltd. was held in Chaoyang City, Liaoning Province. Zhao Zhuang, the general manager of the company, told the reporter: “Fivety years ago, here was a nursery. There were only 3 small earth houses that were used as bases. Nowadays, there are modern factories and world-class processing equipment. 180,000 sets of modern diesel engine production enterprises with sales revenue exceeding RMB 2 billion; from the earliest production of iron plowshares to agricultural machinery test equipment, to agricultural diesel engines, and to today’s high-speed automotive diesel engines, one wonderful moment witnessed Chaochao’s solid footprint from small to large and weak to strong.”

Practice the maximization of business value

At the beginning of this year, DPRK Chapman adjusted the wages, and ordinary employees rose three posts, and the division level rose two posts. The middle-level and above cadres rose one post and the per capita capital increase was more than 300 yuan. In recent years, with the development of the company, Chaochao’s employees’ income has grown steadily, there is insurance for treating diseases and drugs, there is a provident fund for housing, and pensions for retirement... “Development depends on employees, development results are shared by employees, and benefits for employees”, Chai is using practical actions to practice the scientific concept of development.

From the department to the workshop, from the spirit to the material, the development of Chaochai goes deep into the various fields of employees, customers, and partners, creating value for all aspects and fulfilling the mission of “making high quality power and maximizing the value of the company”.

Not long ago, Chaochai received the Dongfeng 3A outstanding supplier and Dongfeng shares the tenth anniversary of the establishment of the best partner award. As Lu Feng, general manager of Dongfeng shares said: Chaochai is the largest, most sincere and stable supplier of Dongfeng shares. Chaochai stresses integrity, speaks about market rules, and respects customer sentiments. The development of Dongfeng shares benefits from the high value of Dawnwood. Quality power assistance!

Wuxi Weifu is the largest supplier of Chaochao Diesel, following the development of Chaochao for 30 years. Wei Xue, general manager of Chen Xuejun said: Over the years, Chaochao is committed to building a green supply chain, with the suppliers to advance and retreat, a total of honor and disgrace, Wuxi Weifu pursues Chaochao, and Daw Chai achieve simultaneous product development, in cooperation with Chaochai Weifu Company has continuously grown and became the largest supplier of diesel fuel injection systems in China.

In May 1998, Yangzhou user Ji Kang purchased a Dongfeng light truck equipped with a diesel CY6102 engine. The vehicle has safely traveled more than 1.3 million kilometers and has never been affected by normal vehicle transportation. He said: Zaochai Engine not only has good performance and strong dynamics, but also saves fuel. He carefully estimated that: This Dongfeng car equipped with a diesel engine brings direct economic benefits of more than 700,000 yuan to him and his family, saving more than 60,000 yuan, and saving more than 50,000 yuan in maintenance costs.

Technological innovation leads the industry

Those who shared the 50 years of development and development achievements of Daw Chai have more enthusiasm for the hardships they developed yesterday.

In 1979, Chaochao successfully developed China's first diesel engine for high-speed vehicles, which laid a leading position for Chaochai’s internal combustion engine industry in China, and also achieved a glorious 30-year history for Chaochai.

In the 1980s, when Chaochai’s mid-tonnage power gradually gained a firm footing, it was timely to develop a 4102Q diesel engine to fill the gap of 2.5 to 3 tons of diesel engines in China. Chaochao 4-cylinder diesel engine has quickly become the preferred power for all automotive plants, relying on its reliable performance and quality advantages.
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In 2003, Chaochao successfully introduced Qicai diesel engine technology to produce QD32 diesel engine, filling the gap of the domestic 3 liters of high-grade diesel engine, historicly changing the domestic automobile power pattern, and more importantly, the trend it represents: the dieselization of high-grade passenger cars. In 2007, Chaochai also ushered in a peak moment that made the Chinese automobile industry the highlight. The NGD3.0 diesel engine produced by the introduction of U.S. International Corporation technology has officially settled in Chaochao, which will surely have a profound impact on the Chinese auto industry.

Today, Chaochao has successfully owned five series of products: 102, 3L, D, 4A and gas. The power covers 40 to 180 kilowatts. The full range of products meets the national 3 standard and has a development platform that meets the national 4, national 5 emission standards.

From 1979, when Chaochao developed the first diesel engine, Chaochao entered the high-speed development fast lane. From the annual output of 35 units in 1980 to 1999, the annual sales volume exceeded 80,000 units; in 2009, it exceeded 180,000 units. Today, Chaochao is the backbone of a Chinese diesel engine that owns three bases in Chaoyang, Hefei and Shenyang R&D. In 2010, Chaochao is moving forward to the desired 210,000 units. Pass an extraordinary course and win extraordinary achievements. In the past 50 years, every market shock has become a major opportunity to push forward Chaochao’s reform and innovation to a new level.

Recalling the Past Striving for Striving to Difficulty

On June 18th, 1960, Wu Qingwen, an old factory director, drove the first shovel to the land, and started the 50-year entrepreneurship journey of Chai Chai. Without a house, he rented two small earth houses in Munch Village to do the office work. Employees rented in their hometown and ate in the shed that was erected on the edge of the factory. If there was no capacity, people would pull their shoulders. If there was no standard design, it would be simple because there would be no equipment. Doing it." Relying on this spirit of self-reliance and hard work and entrepreneurship, Zhachai passed the era of iron plows, large carports and agricultural machinery test equipment in the 1960s.

During the Cultural Revolution, Zhang Chai, the old party secretary of Chaochao, was under tremendous political pressure. The “smelly old nine” intellectuals whom other companies did not want or dared to ask were in demand. Graduates from famous universities such as Beijing and Shanghai have introduced Chaochao in a large number. A large number of old intellectuals have been protected and reused. The “smelly old nine” has become Chaochao’s “treasure”.

Taking this as an opportunity, Chaochao has developed 490F, 4100, 2100 agricultural diesel engines, 40, 60 tractors, and has also made a reserve of technical talents for the development of high-speed vehicle diesel engines. What is even more valuable is the good tradition of Chaochai’s respect for knowledge and respect for talents.

In 1978, when the villagers of Xiaogang Village, Anhui, braved the “great risk” and set up a “birth and death document” to divide the land to the household and opened the curtain of China’s rural reform, Chaochai’s 4100 agricultural diesel engine Due to the serious slow-moving of rural electric power construction, Bao Tianzhi and other reasons, a large number of old intellectuals represented by Yi Yongxing dared to take the lead in the world, and under the background of strict economic access to planned economy, they put forward their superiors to the superior leadership. The diesel engine for vehicles only has a market and it is unsuccessful. I am legally responsible.” This is no less than a life and death document. Yu Dehai was touched by the secretary. He is willing to take the party membership to the higher authorities to secure the ballot. The provincial and municipal leaders were touched. The provinces and cities approved by the project replaced the Wuling Automobile equipped with the imported engine with Liaoning No. 1 Automobile and began to study the Japanese Isuzu. It took 123 days to complete the drawings and prototype the 6102Q model car with the world advanced level. Using diesel engines, passed the provincial appraisal in 1980 and produced 35 units that year.

Since then, Chaochao has taken “providing excellent diesel engines for the automotive industry” as the direction of product service, and regards “simultaneously developing with the Chinese automobile industry” as the basic strategic guiding ideology. It was not until 1985 that the state approved the mid-tonnage diesel vehicle catalogue. At this time, Chaoyang Diesel Engine was already a mature product, and it became the commanding height in the competition of major auto factories in the market.

If you do not revisit this history, people may be hard to imagine: When the companies around Daw Chai fell in the market competition and went on the road to bankruptcy, Zha Chai is standing in the background under what circumstances.

On April 26, 1993, when the diesel engine market was in its midst, the current leadership team represented by Wu Jingchun was not complacent on the merit book. Instead, it made decisive decisions, borrowed the east wind, sailed on a large ship, sailed to sail, and ended up in the two major automobile groups. Caught survival situation. After joining the Dongfeng, Chaochai again adhered to the business philosophy of “relying on non-dependence”, and made efforts to expand the external market of the group. Jianghuai, Nanqi, Futian... all the way to the streets, and they caught one by one. In the new market, Chaochai’s business is also a little bigger.

In 1999, the theory of "learning organization" was introduced into Chaochai, and Chaochao was refreshing. "Knowledge, Innovation, Learning Organization" has become another magic weapon for Chaochao. In the same year, Fan Zhong, the then general manager, was filled with emotion on the Dongfeng Honda Engine flexible processing line. The magic of lean manufacturing once again witnessed the “excellent performance stems from excellent thoughts”, so he vividly Propose "The future of Chaochao's road is in lean production." In 1999, the three system reforms, the study of steel in 2000, cost reduction, the separation of the main and auxiliary in 2002, Chaochao has been dressed lightly.
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In 2006, Chaochai officially introduced the Nissan QCD lean management approach, “Taking Toyota Lean thinking as the management guiding ideology, using TS16949 as the management system, using the QCD form as the management tool and KM as the management platform to form the lean management with the characteristics of Chaochao. The model - DPS management mode has become the top priority for the management team headed by Zhao Zhuang's general manager to advance Chaochao’s quality, efficiency and production efficiency.

In the ceremony for the off-line ceremony of Dongchai's diesel NGD 3.0 diesel engine in 2007, Xu Ping commented: “Zhaochai’s business has been continuously optimized, the product line is increasingly perfected, and the vitality of the company has been continuously enhanced. With continuous improvement in capabilities, Zhachai's tomorrow will be even better!"

Facing Challenges in a Century of Business

In the past few days, employees of the Chaochai General Assembly Plant were extremely nervous and excited. In April, the production and sales volume of the 21,000-unit headquarters reached the highest level in the history of Dawning Diesel. The daily balance of production of 800 units per day made the company's production system feel pressure, but also made every one of them. Employees regained confidence before the financial crisis.

In the past 50 years since its establishment, the challenges have never stopped. Facing difficulties and challenges, the DPRK Chai people have remained calm and actively responded. In 2009, it not only won the tough financial crisis but also successfully crossed the sales revenue of 2 billion yuan.

However, difficulties and challenges will continue.

As China's first production site for high-speed automotive diesel engines, Chaochao has had a glorious history. However, we must admit that in recent years, Chaochao’s narrow product line has restricted the rapid development of Chaochao’s. In today’s fast-paced market economy, we need “faster”.

The Chinese auto market is in a period of rapid development. In 2009, China’s auto production exceeded 13 million vehicles and will reach 16 million in 2010. These will provide unprecedented opportunities for the development of Chaochai. However, in the face of opportunities, Zhachai faces many problems, such as generally low levels of profitability, weak independent innovation capabilities, inflexible institutional mechanisms that have been formed for a long time, unrestricted product lines, and extensive management changes. At the same time, no one in front of the opportunity will wait for it. China's internal combustion engine companies are developing at a rapid pace and they are quick to attack. There is no room for neglect and ignorance.

Challenges and pressures are unprecedented, and development potential and space are unprecedented. Do a good job of technological innovation, capital operations, talent reserves, international market development, the simultaneous development of the industrial chain, brand cultivation, and constantly enhance the company's core competitiveness, Chaochao has to do more long-term thinking on corporate quality improvement.

In the past 50 years, the memory of Daw Chai’s struggle for generations has been remembered. Today, when Chaochao is to be a hundred-year enterprise, it must also expand its length of thinking. In the next ten or decades, the main driving force for economic growth will generate new changes. Smarter earth, low-carbon technologies, and new energy will serve as new technology platforms, and it will require the exploration and innovation of Zhai Chai.

Historical experience shows that any great cause must be supported by a huge spiritual power. Do not fear for any hardships, and not be confused by any disturbances - This is the DPRK's entrepreneurial spirit, fighting spirit, fighting spirit, and innovative spirit that have precipitated during the past 50 years. This spirit will lead the east wind toward Chai struggling forward and continue writing new glories!

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