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On April 25, 2018, the signing ceremony of the strategic cooperation between Unipec and Jingdong was held in Beijing. Li Jia, CEO of Uniform Petrochemical and Tang Yinshen, General Manager of Auto Parts Department of Jingdong Mall's Home Life Business Department attended the signing ceremony and announced the unification of the official vehicle products. The official launch of the flagship store will provide consumers with more convenient and efficient online and offline consumer experience. At the same time, the two parties will also open unified national laboratories to promote the customization of oil products, as well as deep cooperation in supply chain, marketing, and big data. In the future, the two sides will establish a long-term, stable, mutual trust, and mutually beneficial strategic partnership and work together to explore the "unrestricted retail" model of the lubricants market, drawing a new picture of the industry.
Uniform Petrochemical and Jingdong Strategic Cooperation Signing Ceremony Jingdong's "Unrestricted Retail" Enabling Unified Development of Lubricating Oil in New Blue Ocean
In order to better meet the rising needs of online consumers for vehicle maintenance services, it is reported that this cooperation will be launched in Beijing Jingdong launch a series of new products, users can also choose to order online uniform at the same time the national petrochemical coverage All kinds of service stores and terminals can enjoy professional after-sales service in a timely and efficient manner, and achieve seamless connection between online and offline.
In addition, the launch of the unified car goods official flagship store will also bring more business opportunities to unified offline dealers. With JD's excellent logistics capabilities, data capabilities, marketing capabilities, and technical capabilities, it can make intelligent predictions of supply and demand conditions, help brands better formulate business strategies, and significantly increase supply chain efficiency. At the same time, through Jingdong Big Data analysis, dealers can quickly respond after consumers place orders and improve the efficiency of customer service.
Unisoft Petrochemicals CEO Li Jia (left) and Tang Yaoshen (right), General Manager of Automotive Products Department of Jingdong Mall's Home Life Division, signed the contract
As the world's leading automotive supplier brand, Uni-President has three brands, namely Uniform Lubricant, US Peak PEAK, and US Blue Doctor BlueDEF, and has a large-scale product matrix. In the supply chain, Uni-Phemics is located in Beijing, Wuxi and Guangzhou respectively. There are four major factories in Shenyang and Shenyang, with an efficient production capacity of 950,000 tons of integrated production capacity, covering 800 dealers in China and 60,000 repair and retail terminals. It can be delivered directly to 15,000 stores, and shipped 24 hours after placing an order, which has obvious advantages in the supply chain. This time, it has reached a strategic cooperation with JD.com, complementing the offline dealer network with JD.com's powerful e-commerce system, and jointly developing the online blue ocean of the lube market.
Unisoft Petrochemicals CEO Li Jia said in his speech that closer to customers is a corporate culture that adheres to a unified approach. Closer to the customer can make decisions more accurate and better grasp opportunities, otherwise it is easy to lose market sensitivity. In the “unrestricted retail†era, Unification has been actively exploring more advanced and forward-looking automotive aftermarket development models. The strategic cooperation with JD does undoubtedly bring the e-commerce digitalization process to a new level. In the future, Uniform Petrochemical will further discuss business cooperation in more fields with Jingdong, continue to optimize products and services, and create healthy, comfortable and safe life for thousands of Chinese car owners!
Uniform Accelerated Embracing Unrestricted Retailing and Increasing the Ecological Layout of the Automotive Aftermarket
With China’s car ownership exceeding 200 million vehicles, the auto market has entered the era of trillions of dollars. It is based on the positive growth of online car consumption in the past two years that JD.com has continued its efforts in the field of automotive supplies. On the basis of the introduction of the "commodity + service" model and the "vehicle stewardship" system, it also announced the unveiled car at the end of last year. The service strategy announced on the basis of automotive supplies, extending upstream, on-line B2B business in the automotive aftermarket, and further strengthening the in-depth cooperation with the brand. At present, Jingdong Automobile Supplies has reached cooperation with more than 5,000 brands.
Jang Dongshen, General Manager of Automotive Products Department of Jingdong Mall Home Life Division (left) visits the unified national laboratory
In addition, Uniform will also open its national laboratory to Jingdong. The unified national laboratory is a large-scale comprehensive scientific research center integrating research and development, grading assessment, technical information research and market services. In the future, JD.com will not only provide users with a uniform national-level laboratory oil detection service, but also provide customized oil products for the owner through its own powerful consumption data combined with a unified R&D technology. It is reported that the new custom all-composite products will be presented to consumers in the form of “Beijing maintenance†during the Jingdong “national car season†event in May. The product not only covers most of the current mainstream models, but also will rely on the "commodity + service" one-stop consumption model established by JD.com auto supplies to meet the needs of consumers for replacement and installation.
Jang Dongshen, General Manager of Auto Parts Department of Jingdong Mall Home Life Business Department delivered a speech
Tang Yushen, general manager of Jingdong Mall's Home Life Division Automotive Products Department, said that as an old lubricant company, the comprehensive advantage of Unipec in the automotive aftermarket is very obvious, and there are advantageous resources in terminal stores and supply chains. This time with the Jingdong platform Cooperation can be described as a combination of strengths and strengths, which is conducive to the acceleration of JD’s unbounded service strategy. Jingdong will give full play to its advantages and successful experience in data, marketing, technology, etc., to help unify petrochemical business development and brand promotion, and provide better travel and maintenance services for owners. In the future, JD.com will further open its e-commerce capabilities and work together with more and more partners to jointly build a new ecosystem of auto aftermarket opening.
With the development of the mobile Internet and the upgrading of consumption, the retail business is no longer just a pure e-commerce shopping and physical store consumption. The boundary between online and offline scenes is becoming increasingly blurred. The era of unbounded retail has come, and the integration and application of online and offline data will be It is the trend of the times. Open innovation, sharing empowerment. The united petrochemical and JD.com platform will not only make beneficial explorations and demonstrations for the lube industry to embrace new retailing, but will also greatly promote the “unrestricted retailing†process in the automotive aftermarket and open an entirely new chapter in the automotive aftermarket.
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