Tang Shikai: Daimler's Volvo rumors are not true "oil and electricity" to ensure continuous leadership in China

With the "best ever" outstanding transcripts and a variety of heavy models set in the first quarter of this year, the Mercedes-Benz brand "Pride" appeared in the 2018 Beijing Motor Show.

In the past quarter, Mercedes-Benz once again created the best historical results. The global sales volume exceeded 590,000 vehicles, of which the Chinese market is still the “nuclear force”, and continues to lead with more than 174,000 units (including Smart) sales and 16% year-on-year growth.

♦ The world premiere of heavy models tailor-made for China

The Beijing Auto Show, the world premiere of the new long-wheelbase A-Class sedan

According to the plan, this year Mercedes-Benz will launch 12 new models and this model in the Chinese market one after another. Among them, the Beijing Motor Show has completed the world premiere of a new generation of long-wheelbase C-class cars and a new long-wheelbase A-class sedan, which has become the biggest highlight.

At the press conference on April 25th, Chairman of the Board of Daimler AG and Chairman of the global group of Mercedes-Benz Group said that at the 2014 Beijing auto show, the Mercedes-Benz long wheelbase C-Class sedan The advent of the market changed the pattern of the market segment. So far, the number of Mercedes-Benz C-Class passengers in the Chinese market has exceeded 380,000. From the results of the first quarter of this year, the Mercedes-Benz C-Class sedan is still the leader in the segment market. This year's Beijing Auto Show, the world premiere of a new generation of long-wheelbase C-Class vehicles that has been fully upgraded in terms of design, comfort experience and smart driving, will once again become the benchmark for refreshing this segment of the market.

Another world premiere model, the new long-wheelbase A-Class sedan, also takes advantage of the first and longest wheelbase model in the compact premium luxury sedan, setting a new benchmark in its competition. “In order to meet the needs of Chinese customers, with the longer wheelbase, the space of the rear leg of the new A-Class sedan is 12cm to 16cm more than that of the competition model, which gives it a competitive advantage in space. At the same time, the new MBUX intelligent human-machine interaction is equipped. The system fully meets the needs of the target consumer groups for smart interconnection technologies.” At the conference, Tang Shikai, member of the Board of Directors of Daimler AG and responsible for business in Greater China, said, “The new long wheelbase A-Class sedan will be localized in China. This will also be the third long-wheelbase model developed by Mercedes-Benz specifically for the Chinese market, and will also be the fifth model to be produced by Mercedes-Benz in Beijing.I believe that the new long-wheelbase A-Class sedan will become a Mercedes-Benz company in China. Another opportunity for sustainable growth."

♦ Share rumors that Volvo rumors are not true. There are no new joint venture plans for the shares.

At the beginning of the year, after Geely’s shareholding in Daimler, Daimler would probably share the stake in Volvo, and then seek rumors of cooperation with Geely. In response, Tang Shikai responded in an exclusive interview with reporters: “The rumors of Daimler’s shareholding and Volvo subscription are not true. There is no concrete plan for the cooperation with Geely.”

For the new policy on foreign investment in the auto industry that is to be fully liberalized in stages and in different fields, Tang Shikai said that this is the positive impact of China's reform and opening up over the past 40 years. It is also the inevitable result of China’s reform, opening up, and joint ventures entering the “new era and new stage”. What will be the impact of Daimler’s business in China when the foreign equity ratio is fully liberalized? In this regard, Tang Shikai said that the foreign investment ratio in the field of traditional passenger vehicles will be fully liberalized in 2022. At present, Daimler is very satisfied with the cooperation with its partners in China. There is no new joint venture and cooperation plan in this field.

♦ China’s first EQ electric vehicle model will remain unchanged in China next year

Through the continuous introduction of traditional fuel vehicles and the improvement and upgrading of Chinese consumers' needs, and the gradual landing of new energy plans, Mercedes-Benz is trying to maintain the sustainable health status of its performance in China by means of “oil and electricity”. .

Last year, Mercedes-Benz announced its own electrification strategy: By 2022, all its models will be electrified. For the world's largest new energy auto market, the potential of China's new energy auto market is undoubtedly the largest.

In the face of various "powers" that have focused on the Chinese market, they have released, promoted and implemented their respective new energy vehicle strategies, seized the layout, and seized their share. Mercedes-Benz, who is "in the wind," has not relaxed in China. “Including cooperation with BYD and the first electric SUVs under EQ's domestic production in China next year, our new energy vehicle program in the Chinese market has always been in an orderly manner.” Tang Shikai said, “Including the joint announcement with BAIC Group, It will invest RMB 11.9 billion to build a second Mercedes-Benz production base in Beijing, which will increase the production capacity and lay a foundation for the future production of pure electric vehicles."

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