Set up domestic high-end heavy-duty benchmark bar Jieshi C100 Nanchang launched the first shot of the national promotion

Nanchang, the place where the Chinese revolutionary holy land and the flag rises. SAIC Iveco Hongyan (hereinafter referred to as Yiyinhong) launched a nationally-promoted Jieshi C100 comfort campaign named “Heart 2010” in this revolutionary holy land. The reporter believes that this is the promotion process of Shang Yihong in its Jieshi products. The new starting point.

At the launch ceremony, Yu Qionggen, deputy general manager of SAIC Iveco Hongyan Commercial Vehicle Co., Ltd., gave a detailed introduction to the Jay Lion C100 comfort type on the basis of this promotion. From the general introduction, it is not difficult to find that the Jieshi C100 comfort type is the product of Yiyinhong as the main promotion in the off-season commercial vehicle market. Such targeted promotion of this product at this time is due to the very accurate market positioning of the Jieshi C100 comfort model launched by Shang Yihong, and this accurate market positioning came from March 12, 2009. In the year prior to the launch of the nationwide promotion campaign, Shang Yihong extensively collected market information through its dealers and media and other information channels, thereby launching competitive products that meet the needs of the market and meet customer needs.

This time, Yiyi Red announced the price of the Jieshi C100 comfort type in the promotion activities. Taking the 340-horsepower 6×4 tractor as an example, the Shangyin Red quoted 292,700. It should be said that this is the general price of domestic high-end heavy trucks. Compared with Yihong’s promotion in the middle of the year, the Lion’s S100 flagship model (about 350,000) and the Jieshi E100 model (about 330,000) are featured. The Jieshi C100 comfort model is a typical example launched by Yiyi Red. High-end heavy truck products. Before that, in addition to the mid-to-high-end Jieshi S100 and E100, there were more mine-related vehicles or special vehicles, such as “King Kong”, “Steyr Overlord” and “Specialty Pa”. The series is low-end products. Therefore, there are product gaps in terms of road vehicles with Yiyin below 300,000 yuan. The full promotion of the Jieshi C100 comfort type can be said to be an important step for Yiyin to improve its product layout.

Shang Yihong also announced the important activities of its after-sales service at the site of the "Zhongxing 2010" Jieshi C100 Comfort National Promotion. Build and distribute spare parts sales centers in all major regions of the country and establish service teams.

The key to the after-sales service of the automobile is fast. The commercial vehicle as a production tool pays more attention to this point. Every time the outage repair is lost to the owner, the operating profit will be lost. The spare parts sales center and the formation of the service team are to increase efficiency and speed up the response in their after-sales service. This dealer, repair station, the most important thing for the owner can be said to be an exciting news. Moreover, the 250,000-kilometer long super warranty period of Yiyihong is also a major highlight of the value-added of its products. Even during the second-hand car transaction process, the price of Jieshi is relatively high, so from the perspective of buyers, This also lays a good foundation for the replacement of new cars in the future.

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