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At present, four major sales management platforms (excluding Chery Quantum Project) have been formed within Chery. They are the mini vehicle sales companies currently responsible for sales of Kairui 3 and Ruiqi 2; Chery Automobile Sales Company, which has been responsible for sales of sedan products; A new sales platform that has just been built by the son of Oriental and Oriental Sons Cross; and a commercial vehicle sales company that has been formed but does not yet have an actual product.
"Kairui" brand leads the low-end market
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The reporter learned from Chery Automobile last week that brands targeting the low-end market are expected to be announced at the Chery Automobile Annual Conference early next year.
Yin Tongyue said that the model for low-end markets will adopt new channels and a new LOGO. The name of the brand has now been identified as “Kerry†and the English name “Karryâ€.
Microcar company responsible for "Kerry"
A responsible person of the Chery Automobile Mini Vehicle Sales Company told reporters last week that after the establishment of the "Kai Rui" brand, it will be managed by the current Chery Automobile Mini Vehicle Sales Company and be responsible for the sales of the "Kai Rui" brand. The products will also be put on the "Kai Rui" standard.
It is understood that "Kairui" was the name of Chery's first dual-use vehicle model. At present, this model, known as "Kerry 3", has a modest sales volume in Chery's product line. It is now part of Chery's platform and belongs to the mini vehicle. Sales company management.
A variety of models are included in the "Kerry"
"When that time, Ruiqi 2' will be renamed, and it will no longer use the 'Ruiqi' term so as to be unified with the entire 'Kairui' brand," said a person familiar with Chery Automobile.
At the same time, the new "Kairui" brand will also include Q21 and Q22 models that have not yet been announced. It is reported that the code-named Q21 is a mini-car that can take 7 people, or will be listed in March next year; code-named Q22 is a mini-car that can take 9 people, or will be listed in July next year.
In addition, according to the reporter’s understanding, the upcoming Kai Rui brand will continue to independently expand its sales and service network on the basis of Chery’s micro-vehicle sales and service channels. As of now, Chery's micro-vehicle sales companies have laid out about 150 sales service outlets in China. Next year, these outlets will all be updated as "Kairui" channels.
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