Heavy truck giant Shaanxi Automobile Group advances into mini vehicle market

At the just-concluded 11th Beijing International Auto Show, the domestic heavy-duty truck giant Shaanxi Automobile Group, for the first time, took its micro-car product, the Fujia 6400, to its Beijing Auto Show. From heavy trucks to mini vehicles, from microcar quality to after-sales service, and from the "heavy micro-vehicle" product concept [review picture forum] to "fu culture" corporate culture building, Shaanxi Automobile Group Tongjia Motor Company is setting off The marketing revolution of microcars from production to sales channels to after-sales service.

At the just-concluded 11th Beijing International Auto Show, the domestic heavy-duty truck giant Shaanxi Automobile Group, for the first time, took its micro-car product, the Fujia 6400, to its Beijing Auto Show. The author learned from Shaanxi Auto Group's Tongjia Auto Show that Shaanxi Automobile Group invested RMB 3 billion into the mini vehicle market in a high-profile manner. The Fujia 6400 model is a masterpiece of Shaanxi Automobile Group's entry into the mini-vehicle market. . The Fujia series mini-car is the only mini vehicle in the industry that combines military vehicle-class quality, heavy-duty skills, and sedan-based design. It reflects Tongjia's product concept of “heavy-duty mini vehicle”. At the same time as the launch of the new car, the unveiling ceremony of the “China Fortune” mascot of Tongjia Automobile was held. The Tongjia Auto of Shaanxi Automobile Group was the first in the industry to put forward the concept of “Fu Culture”, which means “Fortunate to send the world, love warm home” "The brand concept and the corporate culture of "Benefiting for the benefit of employees, benefiting employees, and benefiting the society" are dedicated to building the marketing goals of premium vehicles and cultural vehicles. It is intended to set off an unprecedented brand marketing revolution in the mini-vehicle industry. .

From heavy trucks to mini vehicles, from the quality of microcars to after-sales services, and from the product concept of “heavy microcars” to the corporate culture construction of “Fu Culture”, Shaanxi Automobile Group Tongjia Motor Company is setting off from production to sales. Channels to the mini-vehicle marketing revolution after-sales service.

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