Hankook Tire's global sales of US$4.3 billion in 2009 increased 18% year-on-year

The global sales of ultra-high performance tires in 2009 achieved a year-on-year increase of 9.6%;

Hankook Tire achieved double-digit growth in the sales of passenger car and passenger car tire replacement markets in China in 2009;

Hankook Tire's 2010 global sales target will challenge 5.1 trillion won for the first time;

Hankook Tire, one of the world’s seventh largest tire companies and one of the fastest growing tire manufacturers, has made remarkable achievements in the global tire market in 2009 through unremitting efforts.

Recently, Hankook Tire announced its global sales performance report for 2009, and achieved sales of 4.8 trillion won (approximately US$4.3 billion) for the entire year.

As Hankook's high-performance products and high-quality services spread all over the world, Hankook Tire's brand value has increased and its market performance has become increasingly prominent. In 2009, its global sales reached a new high of 4.8 trillion won, an increase of 18% over the previous year, and operating profit also achieved high growth, which makes Hantai Tire the benchmark for the global tire industry in 2009.

To further consolidate the status of the world's leading tire companies, Hankook Tire strengthens its market diversification strategy under the globalization strategy and enhances the integration benefits of the global supply chain management system. In 2009, Hankook Tire strived to firmly establish itself in various regions of the world, seize market share, and actively grasp and meet consumer needs.

In 2009, the Chinese auto market expanded rapidly. In the face of opportunities and increasingly fierce competition, Hankook Tire continued to maintain its leading position in the industry with its extensive product line and active expansion of channels. In particular, overcoming the financial crisis and tire special protection cases, Hankook Tire achieved double-digit sales growth in passenger car and passenger car tire replacement markets, and the supporting market sales volume increased by 55% year-on-year. At present, Hankook Tire maintains a market share of approximately 20% in the passenger car tire market, and it is also one of the manufacturers with the highest tire market share.

In addition to achieving a good performance in the Chinese market, Hankook Tire also maintained a strong and stable position in the tire replacement market in Korea. In addition, in the pioneering development of emerging markets, the total tire sales in the Middle East market have increased by 25%. On the basis of stable production, European factories have continuously increased their productivity, making European-made products more attractive to local consumers. Based on the trust in the quality and service of Hankook Tire, more and more automotive manufacturers around the world have chosen Hankook as a partner to promote the rapid development of Hankook Tire in 2009.

In addition, another factor in achieving rapid growth in 2009 was the fact that Hantai Ultra High Performance Tyres (UHPT) received the approval of authoritative professional media for its product quality and service, and the public release of authoritative tests has earned Hankook Tire more worldwide. client. The total sales volume of Hantai Ultra Performance Tyres in 2009 increased by 9.6% year-on-year, and the sales volume in the global high-end accessory market increased by 129% year-on-year, of which the Chinese market increased by 46% year-on-year.

In 2010, Hankook Tire will challenge the global sales target of 5.1 trillion won for the first time. At the same time, as an enterprise actively fulfilling its social responsibilities, Hankook Tire will continue to invest in R&D centers and strive to create more safe and environmentally friendly technologies and products. For the Chinese market showing a good trend, Hankook Tire is full of confidence and expects that the overall growth rate of the market sales in 2010 will maintain a target of 15% or more. In 2009, the sales of truck and bus tires with outstanding performance will strive to further increase market share.

Xu Chenghe, vice president and chief executive officer of Hankook Tire, said, “I am very satisfied with our achievements in 2009. These achievements are based on a strategy of focusing on high quality and diversified markets.” Talking about In the 2010 outlook, Xu Chenghe stated that “Hankook Tire will challenge the sales target of 5.1 trillion won for the first time. We hope to continue our efforts on consumer safety and environmental protection issues under the guidance of sustainable development strategies. To enhance the brand value, show people the strength of the world's leading tire companies, and win more consumers' trust in the world."

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