FAW Jiabao V70 strong landing micro car market to reproduce the game?


In the favorable situation of the policy, 2009 mini-vehicle market sales usher in "blowout", more and more passenger car brands joined the micro-vehicle ranks. As the largest micro-producer of the domestic production of the big brother - FAW Jilin Motor Co., Ltd., also recently announced the FAW Jiabao V70, and will be officially listed in October this year. Some experts predict that the launch of the FAW Jiabao V70 built by the potential of the FAW Technology Center will likely change the image of traditional micro-cars in the hearts of users and establish a value standard for a new generation of micro-customers.

The reporter learned that with the further maturation of the mini-vehicle market, consumer demand is also more rational, and most of the cars are valued for the chassis, body and power of the car. In order to meet all-round requirements for micro-vehicle users, V70 relies on the manufacturing advantages of FAW Jilin Automotive and FAW Group's strong R&D strength to take the lead in establishing three micro-vehicle standards in the industry, which are incomparable to competitors: First, the V70 adopts A new generation of undercarriage system, the front suspension adopts the A-arm Mackonian suspension system and the sub-frame structure, which makes the safety, stability, and stability of the vehicle comparable to that of a non-traditional mini-vehicle; Japan's TAF high-strength body technology can meet the world's highest level of collision regulations; in the end, its own research and development of high-performance engines, but also has strong power and fuel economy. Compared to conventional micro-vehicles, the V70 excels in bearing capacity, safety, stability, and handling.

At the same time, the interior appearance and space design of the V70 also presented four major aspects. 1, appearance. V70 incorporates the popular car elements in appearance design. The appearance of the model is dynamic and stylish, with a unique front face angular design. The body uses golden ratio to create dynamic, smooth body lines; 2, interior. The humanized setting of the V70 on the interior also highlights the sense of science and technology. Its dual-colored style on the grey rice, with three energy-absorbing steering wheels and light blue meters, shows the V70's high-quality, high-end features; . Through ADAMS dynamics simulation, V70 optimizes the parameters of the suspension and steering system to achieve the best vehicle handling stability and peace; 4, space. At the same time, V70 also gathers many experts' wisdom, adopts flat bed type floor and narrow wheel burst method to maximize the cargo space, and has leading bearing capacity. It is not difficult to see that the V70 not only meets the needs of modern micro-vehicle owners for the functional and technical balance of the vehicle, but also the progress brought by its innovative high technology.

Facing the current situation of the “high-speed development and high concentration” of the micro-vehicle market pattern, FAW Jilin Motors has accumulated a lot of hardships and hit the mini-vehicle market with heavy blows, causing an uproar in the industry. First of all, FAW Jilin Automobile is backed by FAW Group, which has benefited greatly from technology research and development, production technology, quality control and marketing management. After being clearly positioned as a micro-vehicle manufacturing base of FAW Group, it will launch new products and whether FAW-Jilin Motors will stage a “return of the king” and regain the glory of the micro-vehicle boss a few years ago. Secondly, V70 is a product that fully absorbs the essence of international micro-car technology on the basis of independent research and development. It will undoubtedly bring a technical shock or even innovation to the micro-vehicle market. Will this promote the overall improvement of domestic micro-vehicle technology standards? In today's micro-car market that emphasizes "big space", will the appearance of V70 spark a wave of "technology flow"?

In addition, the pricing of the V70 has become a matter of great concern to the industry, including competitors. The reporter interviewed the relevant person in charge of the FAW Jilin Automobile Co., Ltd. The person in charge said: “Faw Jilin Automobile will uphold the principle of providing consumers with more cost-effective products, and build V70 into a truly satisfying consumer in terms of performance, configuration, and price. Demand products, and strive to establish a new benchmark for micro-car value."

“In short, our mission is to provide quality micro-vehicles that are cost-effective according to the needs of users. The country’s policy of moving to the countryside has provided us with a very good opportunity. We are also fully prepared.” The man told reporters with confidence.

All parties speculated, all kinds of doubts, various expectations, V70 has not yet appeared, it has caused "the city is full of wind and rain". We will wait and see how this new car will perform.

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