Dehao Runda Broken Wrist or Self-Rescue Synergy for Integrated Stripping Lighting Business

LED industry chain leader Guangdong Dehao Runda Electric Co., Ltd. (hereinafter referred to as Dehao Runda) and its shareholding NVC Lighting Holdings Co., Ltd. (hereinafter referred to as NVC Lighting) issued a notice, once thrown will trigger market speculation United. Dehao Runda announced on December 11 that in order to better gather the main domestic lighting industry, it plans to divest its international lighting business for 190 million yuan. On December 12, NVC Lighting announced that it had appointed Wang Dun, the son of Dehao Runda Real Controler Wang Donglei, as the company's executive director. At this point, the Dehao Department occupied half of the board of directors and formed substantial control over the NVC lighting board. In this regard, Dehao Runda’s secretarial office told reporters: No comments will be submitted, subject to the announcement. However, industry insiders said that Dehao Runda sells the international lighting business, or it is a countermeasure to evade the conflict with NVC Lighting's international business. Broken wrist or for the integration of Dehao Runda announced on December 11th, the assets of its international lighting business will be collected into the wholly-owned subsidiary Dehao (Hong Kong) Optoelectronics Technology Co., Ltd. (hereinafter referred to as Hong Kong Dehao Optoelectronics), and it is proposed Hong Kong Dehao Optoelectronics sold 190 million yuan in cash to Ruiyu China High-Tech Industrial Investment Fund (Limited Partnership). It is reported that the international business of LED lighting under the Hong Kong Dehao Optoelectronics mainly includes the lighting factory under the LED International Business Department of Dehao Runda, the lighting factory under Guangdong Dehao NVC Lighting Co., Ltd., and the lighting under the Wuhu Dehao Runda Optoelectronics Technology Co., Ltd. The plant and ETI Solid State Lighting Inc. are the core assets of Dehao Runda LED Lighting International Business. According to the asset evaluation report issued by Yinxin Assets Appraisal Co., Ltd., Hong Kong Dehao Optoelectronics' revenue in 2015 was 481 million yuan and net profit was 26 million yuan. From January to September 2016, revenue was 399 million yuan and net profit was 0.46 billion. yuan. Dehao Runda announced that the sale of international lighting business is conducive to the company's better focus and bigger and stronger domestic lighting business. It is worth mentioning that NVC Lighting announced on the 12th that Wang Dun was appointed as an executive director of the company and Li Huating was a non-executive director of the company. Wang Dun is the son of Wang Haolei, the real controller of Dehao Runda, and Li Huating is the vice chairman and general manager of Dehao Runda. At this point, the Dehao Department occupied 5 seats in the 10 seats of NVC Lighting, and the Wang family occupied 3 seats in the Executive Board. In short, the Dehao Department has formed substantial control over the NVC Lighting Board. According to the 2016 semi-annual report of Dehao Runda, the company holds 27.03% equity of NVC Lighting and is its largest shareholder. In the view of industry analyst Wang Fei, Dehao Runda divested the international lighting business or to avoid the conflict with NVC Lighting International Lighting Business and serve the integration. At present, Dehao Runda is in the upstream chip field, shouldering Sanan Optoelectronics, Huacan Optoelectronics, etc., ranking first in the echelon, far better than NVC lighting. However, in the field of downstream lighting applications, Dehao Runda is mainly based on OEM AEG and WHIRLPOOL in foreign markets. The domestic market is sold under its own brand such as Leishi Dehao ETi. The brand premium ability is difficult to rival NVC lighting. Each unit takes its own strengths and eliminates the overlapping parts of the two, saving operating costs and rationalizing the relationship between the two parties, thus achieving full integration. Zibo, deputy secretary general of the National Semiconductor Lighting Engineering R&D and Industry Alliance, said. Liu Jun, deputy dean and secretary general of Guangdong South Network Guangya Lighting Research Institute, also acknowledged that this move can basically confirm that in the future, Dehao Runda will use the chip and package in the middle and upper reaches as the direction of force, while NVC Lighting will be downstream. Focus on lighting applications.

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