Comprehensively Promoting Sichuan's Modern Product Distribution from Shanghai Auto Show


At the Shanghai Auto Show opened on April 19, 2017, Sichuan Hyundai Motor Co., Ltd. launched a light truck, MIGHTY, with six strategic models, which is worthy of attention. As a joint venture brand, Sichuan Modern Co., Ltd. has the advantages of high brand positioning and technical strength. How to use these advantages to seize the market opportunities of commercial vehicles is the key to the development of the company. Today, let us work together to understand the direction and development trend of Sichuan's modern products.

The modern car brand focuses on the high-end market

In recent years, the rapid development of China's logistics industry, the continuous promotion of infrastructure construction and the eruption of e-commerce logistics have brought more opportunities to the commercial vehicle market. In such an occasion, Sichuan Hyundai has a leading global commercial vehicle production base and advanced products, making it have more foundations and advantages in the high-end market. At the beginning of the establishment of the brand, Sichuan Modern was positioned on the basis of high-end products. In terms of product layout, Chuanghu, Connity, and Shengtu under the Hyundai brand are all important strategic models developed in the high-end market.



The Shanghai Auto Show we have seen, Tiger, Condi, are based on South Korea's modern original models, based on the Chinese market for R & D and upgrade products, more suitable for China's actual situation. Both models have been performing outstandingly in different fields and have been deeply loved by the majority of users. However, Shengtuo has made its debut at this auto show for the first time. From the configuration point of view, Shengtu is expected to become the leader in domestic light trucks. On behalf of models.

Zhidao brand cars meet diverse needs

In the mid-market, Sichuan Modern has launched the “To Road” brand series products in order to meet the diverse needs of customers. The use of advanced modern Sichuan production lines and the use of more competitive domestic mature parts ensure the excellent quality and performance of the products. The launch of the Roadway brand and its series of products has made the product echelon perfect once again, and it also provides users with more choices.


At present, the Zhidao brand series has been successfully listed on the 800W, 300M and other models. In 2017, plans will be made to introduce the 300W narrow-body light truck and the 500M wide-body light truck.

Long-term brand development to create service advantages

Saying that the products can not be said that services, Sichuan Modern practice the "customer first" business philosophy, to down-to-earth style to provide users with intimate services. In the aspect of accessory protection, Sichuan Hyundai has established factory delivery and accessories center delivery in two ways. In emergency situations, it can ensure delivery within 24 hours. After the new car is purchased, Sichuan Hyundai provides on-site training for users, covering products, driving, and maintenance of multiple plates. At the same time, Sichuan Hyundai established a fast-response repairing process, with 24-hour dedicated staff on-site service to solve problems for users at the first time. In the area of ​​service that consumers are most concerned about, Sichuan Hyundai is also deeply rooted in the people's support with an efficient, professional, and comprehensive service system.

Perfecting the product layout and optimizing service guarantees, Sichuan Hyundai is advancing the strategic goal in an orderly manner. In the future, Sichuan Hyundai will continue to deepen the creation and innovation in R&D, production, and sales, and strive to provide customers with safer, more environmentally friendly, more efficient, and more satisfactory automotive products and services.




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