The current market gaps in the civilian version of military trucks

In the history of automobile development, military vehicles occupy a considerable historical position. Not only are the wars coming at present, but after many outstanding military vehicles have developed civilian versions, they are also very successful market masterpieces. From the United States during World War II, Jeep Willis To Wrangler, from the US military-standard equipment HMMWV (acronym for High Mobility Multi-purpose Wheeled Vehicle) to Hummer, China from Beijing BJ212 to BJ2020, has never been the case. The reason for correcting this may be that many people have been heroic and powerful military complexes in their childhood impressions.

Just as the development of military aircraft has brought about great developments in the civil aviation industry, military vehicles are due to the military mobility, passability, safety, reliability, controllability, economy, and survivability of military vehicles of various countries. There are very high standards. These are far higher than the technical standards of civilian vehicles, which ensure that military vehicles achieve a perfect unity in terms of performance, quality, and use cost under the premise of satisfying the needs of military operations. Therefore, the performance and quality of a military vehicle in a country can be said to represent The level of auto manufacturing and strength in major industrial countries is no exaggeration. Similarly, the birth of the Chinese automobile industry was at the time of the liberation at the beginning, and the military strategy needed to safeguard the victory of the new China was inseparable. At the time, the republic, which had just been waiting for its creation, had to eliminate the counterattack of the remaining domestic hostile forces on the one hand, and on the other hand, it was necessary to resolve the urgent need for front-line combat transportation tools for North Korean volunteers. In the country’s first “Five-Year Plan”, the first car manufacturing plant in Changchun was laid bare for three years, and through Soviet aid, the Muse series of off-road vehicles was imitated to produce military equipment with 3.5 tons of grade 4-2 CA10 cars. Entering the battlefield ended the history of China’s failure to produce cars. The BJ212, which was hailed as the first generation of military vehicles, was later described as a "man's big toy" because of the appearance of a large number of BJ2020 civilian versions.

The technical requirements of the US military for tendering HMMWV were described as follows: This type of new-type military vehicle of 1.25-ton class that can meet the future needs of the US military’s various arms must have a ground clearance greater than 16 inches and can climb 60 degrees. Steep slopes, and can maintain rapid movement on a 40-degree slope, but can also carry loads of not less than 2,500 pounds to carry all types of personnel, equipment, and weapons systems. This is almost the volume of light trucks; it should also be able to Spend 2.5 feet of river water. And when needed, it can be transported by ship, plane and helicopter, and can be dropped by air. The allowable fall speed should not be less than 200 mph. And at least 15 years of useful life, can be used in a variety of extremely harsh environments, such as the polar region of minus 50 degrees, or can meet at least nine different types of sandstone pavement in the world. This complex technical requirement is far from the comparable civilian SUVs. The high standard also makes the HMMWV high-volume procurement basic model price as high as 60,000 USD/vehicle, and the purchase price of the Expanded Ca-pacity Vehicle of the US Army's equipment number M1113. Closer to 150,000 U.S. dollars, such spare investment costs naturally lead to extraordinary vehicle performance. As the US CNN television network broadcasts the news of the U.S. military’s two Gulf Wars globally, it’s like free product advertising. This car has nowhere in the desert. The performance of incompetence suddenly swept the world, so General Motors, with its extremely sharp market, developed the civilian version of Hummer HUMMER. From H1 to H3, the "Hummer" started with military vehicles almost became the ultimate choice for SUV enthusiasts.

However, for most off-road vehicle military enthusiasts whose income is far from enough to buy imported Hummer, the Hummer is only a dream, but the off-road vehicle with the gene for military vehicles should never have a small market capacity. The BJ2020 series of products The sales volume has exceeded 800,000 units in the past 20 years. However, since the BJ2020 faded out of the market, domestic consumers have no domestic products that can be purchased from purely military pedigrees. This is a pity. However, it has been reported that China’s own “Puma” will have several different candidate products that may be available shortly. One is the “Warrior” and “Khanma” of Dongfeng Land Cruiser Co., Ltd. that won the bid in the military and will be finalized. "Warrior" is equipped with Dongfeng Cummins four-cylinder turbocharged intercooled diesel engine, maximum power 112kW/2700rpm, maximum torque 502Nm/1500rpm, five-speed manual transmission, with close to 70 ° approach angle and 45 ° departure angle, said Dongfeng "warriors" In terms of bearing capacity, fuel economy, driving range, parking brake gradient, handling stability, durability, etc., it surpassed the US prototype vehicle Humvee. The other is the Chinese version of the "Hummer" off-road vehicle "Shen Fei Eagle", which is authorized by Shenyang General Motors Corporation and produced by the United States General Motors Corporation. The vehicle adopts the same general layout as "Puma", but all the power transmission systems are selected from the domestic assembly. (Dongfeng Cummins CUMMINS 4BTAA 103-kW turbocharged four-cylinder intercooled diesel engine), the body of the car adopts the aluminum alloy structure that Shenfei is good at. In addition, Changfeng Automobile, which is closely related to the General Logistics Department, is also cooperating with IDEA, an Italian Italian design company, to develop a new type of SUV with internal code CF2, and will also be committed to building it into a Chinese “Hummer”.

No one can deny that competition in the domestic auto market is becoming increasingly fierce. How to avoid falling into the Red Sea, find and find market gaps, and form a unique blue ocean strategy are issues that many car dealers are thinking about. In fact, with the rapid increase in the level of consumption, consumer demand for personalization will expand, and many car dealers have dismissed many so-called niche markets. Perhaps it is not true that China has huge market capacity and potential. The key to being small is whether anyone can find and tap the market step by step. In the past, people who loved to pull the wind and loved the speed, the market began in the second half of this year, there will be a variety of sports car products to meet their needs; and those who love nature and prefer off-road military enthusiasts, can vote for their military vehicles Where is the version? When will it be possible to market at a more popular price?

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