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1 Market Environment The investment in high-speed railways was increased in the national traffic construction projects in 2006. In terms of highways, although a large number of expressway construction periods have just passed, since 2007 was the second year of the “Eleventh Five-Year Planâ€, during which construction of the highway construction project entered a climax and new projects continued to increase, asphalt mixing plant demand Maintained sustained growth.
The investment in provincial-level connecting lines and county and township road network renovation projects is gradually being strengthened. In the first half of 2006, the demand for small and medium sized asphalt mixing plants of type 2000 and below was relatively large. In areas with rapid economic development, the maintenance facilities of the municipal departments began to upgrade, asphalt mixing gradually developed from small to medium-sized; the demand for asphalt mixing stations in remote areas was still dominated by small and low-cost mixing stations; and large-scale national high levels The requirements for equipment for highway construction also tend to be larger. Since the country implemented macro regulation and control in 2004, various enterprises have increased their export intensity, and the export momentum is good. The markets in Africa, Central Asia, and South Asia are gradually opening, and it is estimated that the export volume will steadily increase in the future.
Due to the relatively high cost performance of small and medium sized asphalt mixing plants, one category of users has opted for high-grade road maintenance construction, or for the construction of commercial asphalt concrete mixing plants; others are mostly small-scale asphalt plant upgrading and upgrading users, especially the current municipal units. For enterprise restructuring, equipment upgrades and upgrades are more centralized, and most of them choose to position the asphalt station in the 2000 model.
Currently, 3000 users in China are mainly divided into the following categories: The first category is roads and municipal units used for upgrading of old equipment, and the wider application scope of products; the second type of users are products that can meet the construction requirements because of the successful bid for the project. The third category is mainly the users of the rental market. Because the 3000 asphalt mixing plant can meet the construction requirements of highways and other high-grade highways, it is the most suitable investment product for the asphalt mixing station leasing market both in terms of application scope and investment cost-effectiveness.
2 Analysis of Sales of Asphalt Mixing Plants From the analysis of the scale of highway investment, highways and county and township roads are the focus of investment in these two years. Type 3000 and above of asphalt mixing equipment and small equipment below 1000 were the highlights of demand, while medium-sized ones remained stable. In order to meet the construction requirements for long highway sections and short construction periods, the purchasing equipment of construction units showed a significant trend of increase in size in 2006 and 2007, which led to the strong demand for the 4000 mixing plant and the fierce competition among manufacturers. In 2006, the sales of middle-end and high-end configuration stirring equipments were summarized in Table 1. In 2007, the sales statistics of asphalt mixing plants of major enterprises are shown in Table 2. The market share occupied by enterprises is shown in Figure 1. In 2006, the sales distribution by model was shown in Figure 2. It can be seen from the above that the Zhongjiao Xizhu 4000 type mixing equipment has been ranked first in the domestic market for two consecutive years. After the injection of Zhongchao Co., Ltd. and the completion of the new plant, it is believed that the company still has a lot of room for development in terms of asphalt mixing equipment. .
At present, the asphalt mixing equipment manufacturers on the Chinese market have a variety of forms, from large local companies to small ones, from sole foreign companies to joint ventures and technical cooperation with domestic and foreign companies. The accumulated amount of foreign brands in China is shown in Figure 3. In 2006, the foreign brand market sales and market share are shown in Table 3 and Figure 4. Among them, the market share of 3000-type and 4000-type foreign brands is shown in Figure 5 and Figure 6.
As can be seen from Figure 3, Malini ranks first among foreign brands. Marlene, Almatis, Nikken, Lin Tai Ge, Daming Korea, and Teltow have already established factories in China to achieve local production; Bonavente and Nanyang Lude in Italy have signed strategic partnerships. Products are basically in China. Sales have already ceased; Bing Ningfu’s position in China has gradually been replaced by CCCC Xizhi. Aisite has lost a lot of opportunities because it does not have a local factory and the factory in Hangzhou is simply assembled.
In 2006, the sales by provinces of various companies are shown in Table 4. Among them, the Jiangsu market is active with many asphalt mixing plant manufacturers, including Zhenjiang Huachen Huatong and Wuxi manufacturers in Southern Jiangsu, Luyang in Nanyang, Tai'an Yueshou in Shandong, and Luanluo Luda in Jiaodong. These manufacturers have a certain production capacity. They are all produced from the 500-4000 type asphalt mixing plant, and have the advantages of flexible mechanism, diversified product configuration, and low manufacturing cost in the market competition.
The Hebei area used to be the main market for manufacturers such as Snow Peach, Tin Tong, Taian Yueshou, and Gallon. Shanxi is a big province for coal production. In the past, small bitumen mixing plants around the province were mostly made of Nanyang Lude and Wuxi manufacturers with pulverized coal burners and lower prices. In the northeast region, Liaoyang Zhulu Road, Jilin Highway, Jilin Yuanjin and other manufacturers rely on the advantages of local location and public relations to firmly occupy the markets of the three northeastern provinces. These are the market competitions of middle and low end products in the above regions. The high-end large-scale asphalt stations are dominated by brands such as Zhongjiao Xizhu, Beijing Deji and Langfang Marleni.
At present, asphalt mixing plants in areas of Zhejiang, Fujian, Hubei, and Guangxi in southern and southeastern China are home to more households in Wuxi and Quanzhou, Fujian Province.
The economic conditions in the western region are relatively weak. Take Yunnan and Guizhou provinces as examples. Most of the asphalt mixing stations used to conserve the market are Nanyang Lude, Quanzhou Nanqiao, and Quanzhou Zhulu. These manufacturers' products contain the price of freight. Compared with mid- to high-end companies, it is generally 20% to 30% lower. Relatively speaking, the competitive advantage has increased.
3 Market sales outlook Although China's asphalt mixing equipment has made considerable progress in 2006 and 2007, the premise is due to the strong market demand. Therefore, it is not difficult to imagine that competition will be even more fierce when the supply and demand relationship in the market is out of balance. Looking at the entire industry, it is still in its development stage. However, the fate of the entire market will come to a recession as soon as it matures like other developed countries. Therefore, enterprises that can meet the market demand strategy in different periods will be the long-term survival enterprises. .
In 2008, China's asphalt mixing equipment market will have the following characteristics:
(1) The user structure has changed from large and medium-sized highway construction companies in 2005-2006 to small and medium-sized enterprises. A large part of these are municipal system users and county-level highway transportation construction companies that require equipment upgrades.
(2) The user's requirements for asphalt mixing plant products are more obvious in both directions. One is the requirement of high efficiency, high stability, and high quality; the other is simple, practical, and inexpensive. Therefore, companies with outstanding product personalization in the current market will be more competitive.
(3) Considering the factors of rising oil prices, more and more users will now choose more economical fuel supply for the production of asphalt mixing plants.
(4) The changes in the road construction process require higher and higher requirements for the addition of ingredients and the applicability of the mixing system. The compatibility of the asphalt mixing station is becoming stronger and stronger.
(5) The momentum of export growth has been rapid. In 2008, statistics from the industry and feedback on the export of asphalt mixing plants showed that it is expected that the export business of asphalt mixing stations in 2008 should have a significant upward trend. The demand allocation of asphalt mixing plants in foreign markets is higher than that in China, and the profit margin is relatively high. It is suggested that the next step in the enterprise's efforts to cope with the competition in the domestic market must be targeted and planned for the asphalt mixing station products suitable for foreign markets.
The investment in provincial-level connecting lines and county and township road network renovation projects is gradually being strengthened. In the first half of 2006, the demand for small and medium sized asphalt mixing plants of type 2000 and below was relatively large. In areas with rapid economic development, the maintenance facilities of the municipal departments began to upgrade, asphalt mixing gradually developed from small to medium-sized; the demand for asphalt mixing stations in remote areas was still dominated by small and low-cost mixing stations; and large-scale national high levels The requirements for equipment for highway construction also tend to be larger. Since the country implemented macro regulation and control in 2004, various enterprises have increased their export intensity, and the export momentum is good. The markets in Africa, Central Asia, and South Asia are gradually opening, and it is estimated that the export volume will steadily increase in the future.
Due to the relatively high cost performance of small and medium sized asphalt mixing plants, one category of users has opted for high-grade road maintenance construction, or for the construction of commercial asphalt concrete mixing plants; others are mostly small-scale asphalt plant upgrading and upgrading users, especially the current municipal units. For enterprise restructuring, equipment upgrades and upgrades are more centralized, and most of them choose to position the asphalt station in the 2000 model.
Currently, 3000 users in China are mainly divided into the following categories: The first category is roads and municipal units used for upgrading of old equipment, and the wider application scope of products; the second type of users are products that can meet the construction requirements because of the successful bid for the project. The third category is mainly the users of the rental market. Because the 3000 asphalt mixing plant can meet the construction requirements of highways and other high-grade highways, it is the most suitable investment product for the asphalt mixing station leasing market both in terms of application scope and investment cost-effectiveness.
2 Analysis of Sales of Asphalt Mixing Plants From the analysis of the scale of highway investment, highways and county and township roads are the focus of investment in these two years. Type 3000 and above of asphalt mixing equipment and small equipment below 1000 were the highlights of demand, while medium-sized ones remained stable. In order to meet the construction requirements for long highway sections and short construction periods, the purchasing equipment of construction units showed a significant trend of increase in size in 2006 and 2007, which led to the strong demand for the 4000 mixing plant and the fierce competition among manufacturers. In 2006, the sales of middle-end and high-end configuration stirring equipments were summarized in Table 1. In 2007, the sales statistics of asphalt mixing plants of major enterprises are shown in Table 2. The market share occupied by enterprises is shown in Figure 1. In 2006, the sales distribution by model was shown in Figure 2. It can be seen from the above that the Zhongjiao Xizhu 4000 type mixing equipment has been ranked first in the domestic market for two consecutive years. After the injection of Zhongchao Co., Ltd. and the completion of the new plant, it is believed that the company still has a lot of room for development in terms of asphalt mixing equipment. .
At present, the asphalt mixing equipment manufacturers on the Chinese market have a variety of forms, from large local companies to small ones, from sole foreign companies to joint ventures and technical cooperation with domestic and foreign companies. The accumulated amount of foreign brands in China is shown in Figure 3. In 2006, the foreign brand market sales and market share are shown in Table 3 and Figure 4. Among them, the market share of 3000-type and 4000-type foreign brands is shown in Figure 5 and Figure 6.
As can be seen from Figure 3, Malini ranks first among foreign brands. Marlene, Almatis, Nikken, Lin Tai Ge, Daming Korea, and Teltow have already established factories in China to achieve local production; Bonavente and Nanyang Lude in Italy have signed strategic partnerships. Products are basically in China. Sales have already ceased; Bing Ningfu’s position in China has gradually been replaced by CCCC Xizhi. Aisite has lost a lot of opportunities because it does not have a local factory and the factory in Hangzhou is simply assembled.
In 2006, the sales by provinces of various companies are shown in Table 4. Among them, the Jiangsu market is active with many asphalt mixing plant manufacturers, including Zhenjiang Huachen Huatong and Wuxi manufacturers in Southern Jiangsu, Luyang in Nanyang, Tai'an Yueshou in Shandong, and Luanluo Luda in Jiaodong. These manufacturers have a certain production capacity. They are all produced from the 500-4000 type asphalt mixing plant, and have the advantages of flexible mechanism, diversified product configuration, and low manufacturing cost in the market competition.
The Hebei area used to be the main market for manufacturers such as Snow Peach, Tin Tong, Taian Yueshou, and Gallon. Shanxi is a big province for coal production. In the past, small bitumen mixing plants around the province were mostly made of Nanyang Lude and Wuxi manufacturers with pulverized coal burners and lower prices. In the northeast region, Liaoyang Zhulu Road, Jilin Highway, Jilin Yuanjin and other manufacturers rely on the advantages of local location and public relations to firmly occupy the markets of the three northeastern provinces. These are the market competitions of middle and low end products in the above regions. The high-end large-scale asphalt stations are dominated by brands such as Zhongjiao Xizhu, Beijing Deji and Langfang Marleni.
At present, asphalt mixing plants in areas of Zhejiang, Fujian, Hubei, and Guangxi in southern and southeastern China are home to more households in Wuxi and Quanzhou, Fujian Province.
The economic conditions in the western region are relatively weak. Take Yunnan and Guizhou provinces as examples. Most of the asphalt mixing stations used to conserve the market are Nanyang Lude, Quanzhou Nanqiao, and Quanzhou Zhulu. These manufacturers' products contain the price of freight. Compared with mid- to high-end companies, it is generally 20% to 30% lower. Relatively speaking, the competitive advantage has increased.
3 Market sales outlook Although China's asphalt mixing equipment has made considerable progress in 2006 and 2007, the premise is due to the strong market demand. Therefore, it is not difficult to imagine that competition will be even more fierce when the supply and demand relationship in the market is out of balance. Looking at the entire industry, it is still in its development stage. However, the fate of the entire market will come to a recession as soon as it matures like other developed countries. Therefore, enterprises that can meet the market demand strategy in different periods will be the long-term survival enterprises. .
In 2008, China's asphalt mixing equipment market will have the following characteristics:
(1) The user structure has changed from large and medium-sized highway construction companies in 2005-2006 to small and medium-sized enterprises. A large part of these are municipal system users and county-level highway transportation construction companies that require equipment upgrades.
(2) The user's requirements for asphalt mixing plant products are more obvious in both directions. One is the requirement of high efficiency, high stability, and high quality; the other is simple, practical, and inexpensive. Therefore, companies with outstanding product personalization in the current market will be more competitive.
(3) Considering the factors of rising oil prices, more and more users will now choose more economical fuel supply for the production of asphalt mixing plants.
(4) The changes in the road construction process require higher and higher requirements for the addition of ingredients and the applicability of the mixing system. The compatibility of the asphalt mixing station is becoming stronger and stronger.
(5) The momentum of export growth has been rapid. In 2008, statistics from the industry and feedback on the export of asphalt mixing plants showed that it is expected that the export business of asphalt mixing stations in 2008 should have a significant upward trend. The demand allocation of asphalt mixing plants in foreign markets is higher than that in China, and the profit margin is relatively high. It is suggested that the next step in the enterprise's efforts to cope with the competition in the domestic market must be targeted and planned for the asphalt mixing station products suitable for foreign markets.
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