Shangpu Consulting: Analysis of the Status Quo of China's Automobile Wheel Industry Market

Champ Consulting industry analysts pointed out: With the vehicle's universalization, vehicle accessories are also increasingly demanded by the public. Wheel hubs, which are very decorative in appearance, are increasingly critical. Personality wheels are also becoming more and more popular, and the wheels have also become hot products for refitting stores.

The development of China's hub industry is only a history of more than 20 years. It is an emerging auto parts industry, but it has developed rapidly. In the rapid development process, the problem has followed. The overall situation of scattered, chaotic and poor industries is very serious. At present, there are not many production enterprises with an annual output of over 2 million, a certain scale, and a stable market. As a high-input, high-output industry, many companies have invested in the aluminum wheel industry, resulting in continuous industry reshuffle, and the domestic aluminum wheel market competition is fierce. It is the future trend of the industry to integrate industry resources through joint ventures, cooperation, mergers and acquisitions, and form strategic alliances to complement each other's advantages and disadvantages and increase competitiveness.

The wheel hub industry is an industry that combines capital, labor, and technology in one. The technology span is relatively large and there is a certain degree of difficulty in process control. Under such a background, the industry should achieve the lowest cost of logistics, regional production and sales, supply in order to reduce the pressure on liquidity, and gradually present a regional pattern of production and sales around the vehicle manufacturers. At the same time, it is necessary to accelerate the localization of China's aluminum wheel manufacturing equipment. At present, many foreign companies are stepping up the layout of China's wheel hub market. Domestic companies can only develop powerful aluminum wheel hubs for technological development and take the path of manufacturing, development, research, and innovation to avoid being eaten by foreign companies.

The "2014-2017 China Automotive Wheel Market Analysis and Investment Value Study Report" published by Shangpu Consulting shows that wheel hubs are still emerging industries in China. The pressure of cost has led to increasingly fierce price competition in the aluminum wheel manufacturing industry, and it has also faced difficulties in large-scale promotion. However, overall, with the change in consumer awareness of consumption and the increase in spending power, the wheel industry still has great potential.

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