Shandong Heavy Industry Weichai Group - Firmly Taking the Road to Internationalization

With the increasingly obvious trend of global economic integration, the equipment manufacturing industry that represents the development level of China's industrial economy is being integrated into this tide of globalization.

As an important pole of China's equipment manufacturing industry, Weifang, Shandong Heavy Industry Group has been insisting on independent innovation, scientific development road out of Weichai unique characteristics. In 2010, Weichai Group put forward the “Challenge to the goal of the world’s first” and made bold remarks, aiming to enter the Fortune 500. To achieve this goal, internationalization is a “hurdle” that must be overcome. Weichai has done it.

Capital goes out to complete overseas strategic layout

Global economic development has made Chinese companies generally face the pressure of international development. As the prevailing law on the road to internationalization of Chinese companies, “Going Global, Bringing Imports”, Weichai has different interpretations. Weichai Group's going global is the starting point for mergers and acquisitions and the internationalization of industrial enterprises. This is undoubtedly a shortcut, and Weichai is the first mover and successor in the Chinese internal combustion engine field.

The acquisition of the French Boduan Engine Company was the first test of Weichai's international capital operation. Influenced by the international financial crisis, the French company Boduuan, which has a history of more than 100 years, is on the verge of bankruptcy. Just as many companies were still weighing the pros and cons, in January 2009, Weichai Group decisively attacked and took the lead in reaching the acquisition of Baudouin, and quickly established a European R&D center as a platform. Through the European R&D center platform, Weichai Europe’s WP6 and WP12 engines quickly opened the door to Europe and entered the European market for the first time. In March 2010, the Weichai-Boduuan (Singapore) company incorporated and established by Weichai Group was formally established in Singapore. This is the first branch of Weichai Group in Southeast Asia, marking the establishment of a global brand by Weichai. The internationalization goal has taken another important step.

Shandong Heavy Industry Group Overseas Strategic Agents Meeting

In early 2012, Weichai Group obtained a 75% controlling stake in Ferretti, the world's largest luxury yacht group, and Weichai Group officially entered the luxury yacht sector. For this strategic reorganization, Tan Xuguang commented: “Our merger and acquisition of the international enterprise Faraday Group mainly solves three problems. First, we move from a domestic brand to an international brand and realize the internationalization of the brand. The second is from land-based power production to offshore power production. Our technology has been upgraded to a higher level. Third, we have managed the internationalization of our management team by running domestic business teams and running international business teams."

What is remarkable about this is that, taking advantage of the shortcomings of mergers and reorganizations, Weichai has extended its international reach to other parts of the world. Currently Weichai has established global operations centers in the United States, France, Italy and Singapore, and has set up offices in 22 countries.

Services go out and establish a global marketing service system

When we mentioned Weichai's marketing service system, we had to mention Amisho medals.

The employee of Weichai Zhong Lei had a medal from Mr. T. Taghizadeh, president of Amico Industrial Group in Tehran, Iran. This medal is a microcosm of the successful operation of Weichai's global service network and is the starting point for Weichai to create a global service system.

Weichai Group Chairman Tan Xuguang

Amico company is a direct supporting plant of Weichai in Iran. In 2009, Weichai WD615 and WD618 series of diesel engines in the company's possession of about 4000 units, do a good job of the company's services for Weichai engines in Iran The promotion of sales and brand image is crucial.

Zhong Lei was appointed deputy director of the Iranian Service Center. One day he received a telephone call from technical staff of the Amico plant to report engine quality problems. The Amico factory drove for more than ten hours in the town of Jolfa, more than 800 kilometers away. . Zhong Lei took the opportunity to decisively and rushed to the scene with Zhang Jiafu and Song Weihua. All the way to a bumpy ride, they finally arrived at this border town at 5 am.

After repeated inspections, he and his colleagues discovered that there is no problem with the engine itself. The vibration is caused by improper vehicle configuration and inappropriate tank brackets. They explained the cause of the problem to the factory's technicians and testers, and cooperated with them to make changes to the bracket. After the matter was successfully handled, they specifically wrote a written report and presented it to the chairman of Amicur. The meticulous work attitude of the eager users, setting themselves up for the sake of the users and facing the problem, and not shirking their responsibilities have been highly praised by the chairman of Amico.

With timely service, good attitude and effective communication, the Weichai Group's Iran Center has finally won the recognition and trust of Iranian users with its own efforts. In the past, the construction machinery market in Iran has always been dominated by famous international brands. However, in recent years, due to efficient and considerate services, many local Iranian construction machinery agents have become loyal customers of Weichai.

Amico’s medals have enabled Middle Eastern customers to recognize Chinese services. Over the past three years, Weichai has opened up overseas with excellent products and excellent and caring services.

Now, Weichai Group has established more than 150 service outlets abroad. The products are exported to more than 180 countries and regions including India, Vietnam, Russia, Southeast Asia, the Middle East, and South America. Weichai’s service system also follows Weichai. The spread of tentacles spread all over the world. [next]

Strengthen international cooperation and build a global R&D system

With the rapid development of Weichai in the capital market, domestic and overseas reorganization projects have enabled companies to continuously enrich their products and business projects. Weichai’s R&D system has thus been synchronized with the expansion of the Group’s scale.

At present, Weichai has established nine industrial parks in Weifang, Shandong, Chongqing, Xi'an, Shaanxi, Hunan, Zhuzhou, and Yangzhou, Jiangsu. After acquiring the French Boduuan engine company and Ferretti Yachts of Italy, the business sector has grown from a single unit. The engine has evolved into a pattern that combines the four major businesses of engines, vehicles, auto parts and yachts.

In line with the development of enterprises in the market, Weichai has established a research and development platform for “three countries and seven regions” in the world. Seven research and development centers are located in Weifang, Shanghai, Chongqing, Yangzhou, Hangzhou, North America and Europe. The diversified products and businesses and the distribution of markets in many regions have enabled Wei Chai's R&D system to gradually increase.

The first high-power high-pressure direct-injection natural gas engine (HPDI engine) that Weichai released in March this year is a direct result of the technical cooperation between Weichai and the United States Westport Group.

The recently opened Weichai Global R&D Center has just opened the Weichai Group, which has laid a solid foundation for international technology collaboration, exchange, and cooperation.

Talent introduction to enhance international competitiveness

Tan Xuguang has a very famous saying in the industry: The introduction of technology will never lead to the most advanced technology, and it will not lead to the modernization of a country. Introducing and training world-class talents is the first strategy for the company's innovation and development, and it is also the key to the success of the company's core competitiveness. It is also an indispensable element for the international development of Weichai Group.

"If you don't do it, let the people who do it do it." This is Wei Chai's talent idea. Since 2008, Weichai has been working hard to build a cutting-edge high-end technology development platform, and has established a team and resources for it. The broad business platform allows talents to have a displayable space. Weichai is also one step ahead in the internationalization of technology. In May of this year, the successful development of ECU, a heavy-duty diesel engine high-voltage common rail electronic control system independently developed by Weichai Group and with independent intellectual property rights, marked the breaking of the monopoly of foreign companies in this field, and the leader of this technical achievement. The person is Li Daming, a dynamic expert who returned overseas.

The core technology is a hard indicator to measure the competitiveness of equipment manufacturing enterprises. The introduction of a large number of important high-end talents has made Weichai closer to the international level in the core R&D level. Many international high-end talents such as Li Daming, Qian Cheng, and Ronald Long Moore found a platform to display their talents in Weichai. This not only ensured that Weichai had continuously developed new products, but also prompted Weichai's The upgrade of the R&D system. From the previous linear type—the technical department consisting of laboratories, design rooms, process rooms, management rooms, etc., developed into a matrix type—there were different research and development centers, research institutes, design offices, and other departments established on several scientific research platforms. Form an overall scientific research entity.

With the continuous introduction of a large number of high-quality talents, the talent structure of Weichai Group has been optimized, and a 1,000-person R&D team and 1,000-person marketing team have been initially established to provide important talent guarantees for the Group's leap-forward development.

So far, key positions such as chief scientist, strategic director, legal director, and information director of Weichai Group have all been recruited by overseas high-end talents in recent years. In the process of developing the engine and high-voltage common rail electronic control system of Weichai, the independent developing country of Weichai, both overseas returnees and domestic experts who have cultivated themselves have made innovative contributions.

Tan Xuguang, chairman of Weichai Group, stated that with the implementation of the Weichai strategy for the 12th Five-Year Plan, the group company will endeavor to mobilize all aspects of society, actively use overseas high-end talent resources, and comprehensively promote the planning and construction of talented people's highlands. International talents management system with international concept, strategic matching and market optimization, and bringing together high-tech projects, bringing together elites, providing good development platforms for people with lofty ideals at home and abroad, making Weichai an international talent highland for equipment manufacturing.

As a leading company in the domestic automobile and equipment manufacturing industry, the international development of Weichai Group is solid and steady. Weichai Group already has the strength to move into the world's top 500 camps in terms of its global strategic layout, global service system construction, global R&D system, and talent echelon construction. Weichai will continue to show its glory in 2012, let us try it out!

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