In 2015, the “transformation” of the LED lighting industry must face three “challenges”

At present, the production mode, sales model, operation mode and service mode of the LED lighting industry are gradually breaking the traditional shackles, coupled with the emergence of new technologies, new models, new ideas, etc., making the transformation of the entire industry imminent. The transformation has to move the whole body in recent years, whether it is the emergence of new product technologies such as LED light source, OLED technology, intelligent home, or the business model of e-commerce concept, O2O mode, Internet concept, new channel mode, these new things, The new concept reflects an imminent trend of transformation, and this is also the topic that lighting manufacturers are currently unable to open. To this end, in the past few years, the lighting industry has seen unprecedented excitement: or the full transformation of LEDs, or optimization of channels, or the addition of new technologies, or the search for new capital, and behind this lively, the lighting industry has exposed many phenomena. : vicious price wars, road closures, capital mergers and acquisitions, industry reshuffles, etc. This year's Guangya Exhibition, regarding the transformation, the attitude and ideas of Op Lighting have led to extensive exploration in the industry. Ding Long, CEO of Op Lighting China and Huang Zhijian, General Manager of Commercial Lighting, mentioned the topic of transformation many times in the media group interview. Opt said: At present, the transformation of the lighting industry mainly faces three major challenges: First, the so-called LED transformation does not mean a simple product transformation, but a corresponding transformation in the production system and management system; Second, the downstream information of the industry is slow to update, second, The third-line market is slower to accept new thinking, which makes the local dealers' business transformation relatively lagging behind. Third, dealers and customers will transform from a simple trading relationship to a full-service relationship. Ding Long, CEO of Op Lighting China, further stated that the current so-called transformation of the industry is only an upgrade of the surface products, and has not yet penetrated into the genes of enterprises. Therefore, in order to achieve transformation, enterprises must first realize genetic transformation and enterprises must move the whole body. Transformation has become the new normal If we say that in the past few years, traditional lighting companies with professional channel resources are thinking about whether to transform LEDs. Then, in the face of the current LED development trend, the time for giving enterprises to think is no longer there. In the era of traditional lighting, the industry has developed to a fairly mature stage. Traditional brands such as Foshan Lighting, Sunshine, Op, and NVC have already taken steps on the road of LED transformation. One industry person boldly predicts that the future of the lighting industry is not product technology, but an extremely good service and solution. The technology and quality of the products will be universally homogenized one day in the future. Enterprises and distributors will not be able to sell products by simply selling them. Therefore, providing lighting solutions and services to customers will be the new competitive focus of the industry and a new way for enterprises. . Therefore, it is said that the transformation of lighting enterprises should be systematic and then products, and Op Lighting is well versed in this. In the traditional lighting period, Op Lighting is a gold-plated sign that has withstood the test of the market. It is understood that the sales of Op Lighting in various channels have been steadily increasing in recent years, thanks to the efforts made in the LED transformation in recent years. According to Ding Long, CEO of Op Lighting China, it is the direction and goal of Ou Pu Lighting's further efforts to make changes closer to consumers from products and services. For example, home lighting products adapt to the needs of consumers, to intelligent, stylized, diversified; such as the easy to change, into the community and other more complete service platform system, the establishment and improvement. The so-called transformation is not the simple realization of the company's full LED on the product, but before the LED transformation, the enterprise must first do a good job of bone marrow rebirth, blood replacement, and the transformation of the entire system of the enterprise, and then the product can follow. It is understood that most lighting companies fail to transform their products first, and then adjust the enterprise system structure. The latter transformation will inevitably lead to many passives. Concept transformation, service transformation, and platform transformation are the right way for the transformation of industry enterprises and businesses. It is also the new normality of the transformation of the lighting industry. Perhaps the customized, one-to-one type of channel service form is more traditional than the traditional circulation and retail. Channels such as wholesale and wholesale have more advantages. It seems that increasing the viscosity with users and directly entering the user community, lighting companies should work hard in this direction in the future.

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