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When you see this topic, there must be many readers dumbfounded. How can a P2P rental car overcome a traditional rental car? It is not equivalent to asking why cars are faster than bicycles?
At first glance, this is indeed the case. In today's Internet+ environment, almost all walks of life can be moved to the mobile terminal. People can look down and buy products on mobile phones and pads, check prices, find addresses, and call vehicles. People's clothing, food, housing, and transportation begin to be closely related to small touch screens. The same is true for car rental. A large number of P2P car rental platforms have sprung up. Users just need to tap the touch screen to rent the right car or rent out their car to make rent, eliminating the need for a physical rental car. Lots of trouble running around.
Convenience is king, but can king be overwhelming?
Take Taobao as an example. Although compared to P2P car rentals, Taobao has developed into a fairly mature realm. However, there are still negative news explosions, such as sellers' dishonesty or behaviors that hurt the interests of buyers. In contrast, in the P2P rental car, the problems that arise between the lessee and the lessee are far more than those that occurred in Taobao. Of course, there are more problems than the physical rental car. The most fundamental reason is that It is also due to the fact that Internet products have the convenience that is not available in traditional industries, but such conveniences often bring high risks that traditional industries do not have. Back to the original problem, although the bike is slow but it is not dead, the car can be completely different. P2P car rental is the most typical example.
As a traditional industry, physical rental car has a solid physical store, which has certain credibility for the user, and also has a good overall risk control for the entire process of car rental. However, the shortcomings of physical rental cars are also obvious. They are not convenient enough, and they are affected by geographical factors. Users can only rent cars near the physical stores. Taking into account the cost of physical stores, the price of physical rental car is not low.
Compared to physical rental car, P2P car rental breaks the geographical restrictions, users can choose to rent the nearest idle car, and the entire process can be completed through the APP, which is very convenient. Because there is no physical shop spending, P2P car rental costs are lower, and car rental costs are also closer to the people. Of course, as an Internet product, P2P car rental is also indispensable to the risk of online products.
Overall, the biggest advantage of physical rental compared with P2P rental is the accumulated risk control ability of the traditional car rental industry, that is, the coordination ability between the renter and the returnee in the entire process of the renter and the leased party as well as the rental car. In fact, P2P car rental is also very simple to overcome the entity car rental, it is important to have a risk control ability such as physical rental car, how to get this ability?
The practice of cocar rental is to find professional people and find experienced people. As we all know, cocar car hire is a low-key P2P shared car rental platform, but the middle and high levels of cocar car hire are almost all from the traditional physical car rental industry. They just shifted their positions to more advanced Internet platforms. Traditional car rental companies have a gorgeous Internet transformation. Cocar co-founder and CMO Dai Jingyao said in an interview at the China V Summit China V summit that the two core issues in the P2P car rental market are car rental risk control and tenancy car rental transaction rates, while cocar car rental has outstanding risk control. Experience, to do car rental products in a financial way, so "certainly not a traditional model, but will be a P2P model of the company wins, we are confident about the future of cocar sharing car rental." Combining the advantages of P2P car rental with the convenience of the people and the rigorous risk control of the traditional physical rental car, so cocar rental car has the courage to say this.
In fact, from the user's point of view, since the solution to the risk control worries, then P2P rental car with unique advantages of convenience, whether it can bring more benefits to the user to enjoy it? Cocar share taxi CMO and co-founder Dai Jingyan accepted During the interview, he spoke briefly: “P2P car rental can subvert the traditional car rental is a core, the core reason is the cost.†The traditional car rental industry gross margin, and P2P car rental completely subverted this point, since reducing the cost, naturally more More feedback to the majority of users. The cocar rental car is doing just that. Since its inception, it has adhered to the principle of love, enthusiasm for public sentimental warmth, there must be activities on the festive occasions, from the first half of Mother's Day, to the recent Father's Day, cocar car rental is the most favorable, The most imaginative way to give back to users. 0 yuan car rental, donkey mom tourism festival and other activities is endless, when the Dragon Boat Festival, Father's Day is coming, cocar again sent through the microblogging exempt single Hao ceremony, really made use of quality service, low cost to return the majority of users trust.
In addition to the renters have obtained a lot of benefits, with the advent of the car rental season in June, July and August, cocar also launched a series of car rental peripheral service products. Taking Zhou Zhouying, a service product to be launched soon, as an example, the owner will use Zhou Zhouying's service product to obtain a guaranteed bottom return, which will be approximately 700 yuan more profitable than usual. The temptation is full!
The data is the most telling problem, while the risk-control specialist cocar hired the best of both worlds. Although it did not capture the most dazzling gorgeous data in the market, it was the fastest growing. Since February 9th, the number of new users of cocar-sharing rental cars has increased by more than 300% on average every day before the event, and the number of newly-initiated orders has also increased by nearly three times every day. During the event, these figures have doubled. P2P car rental is such a step-by-step victory over traditional car rental.
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