![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
On June 16, 2015, the “World Brand Congress†sponsored by the World Brand Lab was held in Beijing. The conference released the 2015 (Twelfth) Top 500 Most Valuable Chinese Brands. In this Chinese brand national team lineup based on financial, consumer behavior and brand strength analysis, Yuchai Group’s brand value continued to show a contrarian increase in 2015, as the overall machinery industry in the country declined. The jump of 18.816 billion yuan to 23.275 billion yuan, for the first time exceeded 20 billion yuan, ranked first in the engine industry, China's top 500 most valuable brands 103rd.
Yuchai Group's brand value jumped by RMB 23.2 billion
The continuous improvement of Yuchai Group's brand value is an important manifestation of Yuchai’s “second ventureâ€. In 2015, Yuchai Group focused on the “two industrial chains and two service platformsâ€, combed the brand structure, launched boosting marketing-oriented brand strategy, and strengthened the sub-brand construction through the combination of centralized brand management and control model innovation, centralization and decentralization. In order to increase the overall brand strength of the Group, in addition to developing the core sub-brand strengths of the original Yuchai Machinery, the Group will enhance its brand innovation through brand strategy planning, brand image building, brand maintenance, brand promotion, and sub-brand management. The level of brand management, business brands such as “Yuchai Lubricants†and “Yuchai Logistics†have also been well expanded, and the reputation for loyalty and loyalty has been enhanced through business model innovation, resulting in the continuous improvement of the Yuchai Group’s brand. Powerful matrix.
Yuchai Engine
Among the brand rankings, the top five are ICBC, State Grid, China Mobile, Huawei, and China Life. These brands have entered the world-class brand camp. However, there is still a big gap between the brand influence of Chinese manufacturing companies and international companies, and the internationalization of brands is a long way to go. International brand experts and scholars published research results on the theme of “Made in China: Social, Mobile, and Global Brand Strategy†and called for “Made in China 2025†to put the brand strategy at the core and improve its international competitiveness. Yuchai Group will increase the implementation of the “second venture†and strategic planning implementation, with the operating principle of “building a platform, optimizing structure, health system, and increasing profitsâ€, insisting on the growth of industries, products, quality, and market, and strengthening top-level design. Continuous green intelligence, business model innovation, brand and cultural innovation, and promotion of corporate transformation and brand upgrading.
Buy truck parts, on the Taobao stalls, multiple discounts waiting for you to take!Http://NewDrain.html
atv trade,polaris atv,atv parts,atv for sale
JIANGSU LINHAI POWER MACHINERY GROUP CO., LTD. , https://www.atv-linhai.com