![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
Recently, in the “China 500 Most Valuable Brand Rankings†released by the “World Brand Lab†in 2012, there are a number of independent brands in the auto industry that have performed well. Among them, Zhongxing Auto, with 62 years of independent development history, won the list for the sixth consecutive year with a brand value of 3.405 billion yuan. Industry insiders believe that Zhongxing Automobile has been selected for nearly six consecutive years and achieved nearly three times the increase in brand value, mainly due to its strong competitiveness in the international market.
◠Chen Guangzu, an authoritative expert in China’s fastest-growing automotive brands in the foreign market, said in an interview with reporters: “Some commercial vehicles are very competitive overseas. For example, I understand that the pick-up trucks of Zhongxing Auto are very popular in Libya. Occupy 60% of the local market share." Data show that ZTE's production and sales increased by 34% year-on-year, profit growth of 40%. Among them, domestic sales ranks the top three in the pickup industry. Overseas market sales data show that ZTE is the fastest-growing Chinese automotive export brand after the financial crisis.
According to the reporter's understanding, the current market data obtained by ZTE Automotive cannot fully demonstrate the potential of this independent brand. According to Xiao Wei, chairman and general manager of Zhongxing Automobile, ZTE's factory in Baoding, Hebei Province, has been overloaded, but it is still difficult to meet the expanding market demand.
Zhang Zhiyong, a senior researcher in the automotive industry, believes that after 10 years of development, the overseas strategy of self-owned brand cars has become an inevitable development. Taking Zhongxing Auto as an example, it has been followed by the “World Brand Lab†for six consecutive years and achieved a nearly three-fold increase in brand value, mainly due to its strong competitiveness in the international market.
"When communicating with many self-owned brand companies, we found that many corporate executives believe that if you first go out and mix your familiarity, then you will build up your brand. This is absolutely wrong. Because once your car is overseas, In the eyes of consumers, the impression of poor quality and poor service has been established. If you want to reverse the situation, it will definitely be more than a matter of fact.†Zhang Zhiyong said, “If that is the case, it would be better to wait until we are ready to go out again.â€
ZTE Automobile, which has had 62 years of building history, is undoubtedly the group of enterprises that were “ready†in Zhang Zhiyong’s words. The Weihu series pickups produced by ZTE Automotive have already won the trust of a large number of consumers in the Middle East, Africa and other places. In some African countries, state leaders review the troops and even use the high-end pickup trucks made by Zhongxing Automobile to review their troops.
The most prominent feature of ZTE’s international competitiveness is its key role in the Libyan war. In this war, Libya's anti-government armed forces won the victory of the war with the help of its excellent mobility, excellent bearing capacity and product performance. Therefore, this war has also been described by the world as a "pickup war", and it is even more known as "The WWII has made the United States Hummer, and the Libya War has made Zhongxing Auto". Through this war, the international competitiveness of ZTE's products and the international competitiveness of the market have been fully demonstrated.
At present, the brand influence of Zhongxing Auto has gradually extended to developed countries. In the Australian and Eastern European markets, ZTE has begun to compete with many international high-end pickup products on the same stage, which also shattered the myth that Chinese cars could not compete with international high-end products. At the same time, ZTE has been actively seeking technological exports in the course of strengthening its international competitiveness. This is a true exploration of the Chinese automobile industry that has tried to develop the independent automobile manufacturing industry through “market-for-technology†development. road.
◠International resources and the international market “Because of the influence of policies, the development of pickup trucks in the city has been subject to many restrictions. In order to survive in the cracks, we will go international.†Xiao Wei, general manager of Zhongxing Automobile, stated that after years of hard work, ZTE relied on pickup trucks not only to open up The international market has also accumulated a lot of international advanced development experience and resources. This also laid the foundation for its "taking home the door market."
In April 2012, ZTE Motors took an important step in the development of the enterprise and officially announced its passenger vehicle strategy. This strategy includes its SUV platform built with integrated international resources and the new Yichang base to be completed soon. By then, ZTE's production capacity is expected to increase substantially.
ZTE Automotive is determined to become the leader of independent brands in the next three years and will become an international automotive company in the next five years. From having the first independent R&D and production pickup truck in China to the launch of the passenger vehicle strategy today, ZTE has continuously won development opportunities for itself in the international competition.
From building high-quality products to competing with the world's high-end pickup trucks, to accumulating international resources to enter the passenger vehicle, the development path of Zhongxing Auto is directly opposite to the domestic domestic and foreign development path of domestic independent brands. However, it is precisely because of this that ZTE has possessed the characteristics that most domestic independent brands do not have – international competitiveness.
A person in the automotive industry believes that China’s auto industry is already internationalized, because apart from which country the original brand is, the global automotive industry has no way to subdivide it. At the same time, the internationalization of auto parts and international share Expansion is also an important part of the internationalization of the automobile industry or Chinese cars.
ZTE's "retrograde" not only brings excellent international resources to itself, but also promotes itself to an international platform. It is reported that in the spring of 2012, ZTE Automotive launched the "Urban Ark" and "Off-road Ark" to adhere to the "international standard" in the process of building. The test data has been comparable to the prototype vehicle, and even some of the data has been at the leading level. Given the increasingly eager desire of independent brands to reach the international market, can ZTE's accumulation and maturity demonstrated on the international competition platform be one of the mainstream forces leading the future qualitative change of independent products?
Through the list of China's 500 Most Valuable Brands, we asked about the brand strength of the Independent Corps: Some companies rely on independent research and development technology as the engine of brand value, and some companies actively try to enter the European advanced technology team into the company, while ZTE Automotive is Under the premise of independent development, the brand and products will be placed in an internationally competitive environment, and the international competitiveness will be continuously enhanced. This advantage is expected to send out more powerful Chinese brand strength in the autonomous corps.
Magnetic Separator,Electromagnetic Separator ,Magnetic Separation Process ,Magnetic Separation Equipment
Feed Processing Machinery Co., Ltd. , http://www.nbminingequipment.com