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Moving from "selling products" to "selling programs" is not new, but in the current environment of "Internet Plus" era, Internet ideas have been integrated into the concept of "selling programs". Things are intriguing and worth pondering.
In the face of the current low market environment, how to use the "Internet" key to open up market opportunities? When the “sales plan†encounters “Internet +â€, what kind of sparks will it cause?
Internet makes cargo matching more efficient
In the commercial vehicle industry, regardless of trucks or buses, the development and application of a fleet management system enables managers to manage fleet efficiency more efficiently through cloud data. This is arguably the most common method used by current car companies. The most practical and most willing to be accepted and approved by users. However, for freight vehicles, the link between cars and people is far from enough, and the most important thing is the “goods†ring. As a result, a large number of freight APPs came into being and opened the barriers of “car-human-goods†to achieve interconnection.
The establishment of an online platform (such as a freight APP) is not only done by third parties, but some commercial vehicle manufacturers are also launching their own network information platforms or collaborating with freight APPs to achieve more efficient car and cargo matching. For example, Shaanxi Rolls-Royce Rolling Co., Ltd., Futian Daimler, and Luo Ji Logistics (a APP for finding goods and finding cars) signed strategic cooperation are all attempts in the industry.
This is just like Tan Xiuqing's remark when he talked about how trucks break through: “Companies not only provide products but also provide a series of value-added services.†For now, being able to use the Internet to provide and share free information is a good idea. Value-added services.
Cross-border cooperation makes "programs" more feasible
In fact, the most talked about cross-border cooperation is Internet companies. However, current heavy truck companies are gradually integrating with various industries while “selling programsâ€. For example, they jointly develop vehicles with more professional vehicle users; and explore e-commerce and e-commerce logistics users together. As one person in the industry has said, although everyone is doing it, the degree of doing it is not the same, and the overall level is still at an early stage.
In spite of this, the "Internet Plus" era has provided more opportunities for car companies to change from "selling products" to "selling programs." "The current mention of the Internet is e-commerce and online sales. In fact, these technologies do not have any technical content." An insider said without hesitation.
Then, how should car companies seize the opportunity of the times to enrich the content of the "sales plan" so as to attract more users? - The answer is cross-border cooperation. This cooperation can be in the product development stage (customized model), also in the product use stage (transportation mode), and also in the value-added services provided in the future (vehicle network information sharing). In fact, this is also what the aforementioned "all-round solution" contains.
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