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The winter weather in the north is very cold. In particular, the heavy truck drivers in Ningxia, Xinjiang and other regions often worry about how to select the right transmission lubricant. In order to cater to the needs of users, Fast started to plan for transmission lubricants in 2008 and actively sought partners. Based on Shell's technological leadership and brand influence in the lubricants industry, Fast and Shell reached a technical cooperation intention and jointly established a technical team to carry out relevant technical exchanges, joint experiments, and markets for Faster transmission lubricants. Research, personnel training, product development and other aspects of work.
With the active promotion and joint efforts of both parties, in 2012, Fast Group Chairman Li Dakai and Shell Group Asia Pacific/Middle East Vice President of Commercial Fuel and Lubricant Business Wu Ruizhen officially signed a strategic cooperation agreement in Xi’an, Shaanxi Province. The strategic cooperation alliance including domestic network development, foreign business development, brand cooperation, team building, product marketing, and intimate technology partners has opened up a new journey of comprehensive and diversified strategic cooperation.
During the 2013 Shanghai Auto Show, Fast held a new product launch meeting. Chairman Li Dakai and Shell Shen, General Manager of Shell China and Hong Kong, jointly unveiled the “hidden†red hijab of the new product. Available.
The special lubricating oil for Fast Transmission, namely the “Shell Act†series lubricating oil, is a transmission dedicated oil developed jointly by both parties. Its performance indicators such as wear resistance, viscosity stability, oxidation resistance, anti-corrosion and cleaning ability are all ahead of the market in similar products, which not only effectively increases the service life and mileage of the transmission, but also achieves a fuel-efficient 2% economy. Sex, to provide a reliable guarantee for better performance of the performance and quality of Fast Transmission.
Fast chairman Li Dakai is very confident about the prospect of Fast's special lubricants. He said that according to the market share of more than 70% of Fast Transmission and the market holding of 5 million units, the market of Fast's special transmission lubricants is huge. Our goal is that in the next two to three years, the annual sales of special lubricants for Fast Transmission will exceed RMB 100 million.
On December 12, 2014, Fast again innovated the cooperation model and reached a joint brand image shop construction plan with Shell, and quickly established the first brand image store in China for Fast Transmission lubricants in Chengdu, Sichuan. At present, in addition to promoting the Shell Act I mechanical transmission oil, the store also shoulders the task of product display and brand promotion. It is understood that a new generation of shell oil S3AD will be launched in 2015.
In 2015, Fast will also build 31 co-brand image stores across the country, further assisting Fast to promote sales of specialty oil sales within the authorized regions of each dealer, expanding domestic sales channels, and achieving multi-win-win situations.
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