Shangfei Red Uses Actual Action to Build User Trust

For many manufacturers, after launching new products, how to target users is a big problem. Is it recommended to new users who are not experienced in the industry, or is it recommended to experienced and experienced users? In this issue, Shang Feihong chose the latter to allow old customers to test new products.

In fact, Strictly speaking, Shang Fei Hong 's Cursor9 engine is not a new product: In March 2009, it was accompanied by SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. "Jieshi" heavy trucks listed and services to users. It is a new product because it has been assembled on trucks and its use in the field of passenger cars is rare.

Since the Cursor9 was applied to a passenger car, Luo Zhuanghua, a driver who worked for Zhenjiang Foreign Affairs Tourism Co., Ltd. for more than 10 years, had become an early adopter: "Before I bought it, I checked the relevant information online and I feel that this engine is good. When the Yutong Factory recommended it to me, I decided to purchase it. So far, the vehicle has traveled more than 37,000 kilometers and it feels good to me."

Low noise and comfortable environment

Tourism is relaxing, so coaches must also be comfortable, so that visitors can enjoy the journey. According to Luo Zhuanghua, the Shang Feihong engine is the most satisfying to him.

“I opened a coach for more than 10 years and contacted many brands of engines. Compared with these brands, a prominent advantage of Shang Fei Hong is low noise. I believe everyone has had such feelings if the vehicle is running or at idle. If you are too high, then even if you have a difficult conversation, let alone rest.When you were driving a coach with other branded engines, passengers reported that they were 'too noisy'. As a driver, I also hope that the car can be quiet. , otherwise it is easy to irritability." Luo Zhuanghua said.

In order to achieve low noise, Shang Feihong has done a lot of efforts: the use of electronically controlled engine makes the combustion of each cylinder more uniform, which effectively reduces the vibration of the engine; overhead camshaft with timing gear transmission, integrated cylinder The head and rocker assembly further reduces noise; the flexible connection of the oil pan reduces oil leakage and reduces noise. Under the combined effect of these factors, the test proved that the SFH engine has ultra-low noise that is 3dB (A) or more lower than similar products.

Low cost and operating expenses

If comfort is Luo Zhuanghua's highest requirement for vehicles, then his basic requirement is two words: save money.

"The reason is very simple, more money is equivalent to more money." He told reporters: "Shang Fei Hong engine I am very satisfied with the money."

The first is low fuel consumption. Cursor9's fuel supply system uses Fiat Power Technology's common-rail electronically controlled fuel injection technology. The electronically controlled pump nozzles use Bosch's high-pressure common rail system. The maximum injection pressure is up to 1800 bar, which is twice as high as that of a conventional in-line pump. Through the use of a common-rail electronically controlled fuel injection system, precise timing, quantitative, constant-pressure injection, and better atomization effects are achieved, thereby effectively increasing the fuel combustion rate and making the combustion process more complete.

The adoption of advanced technology is directly reflected in the final result. "The company has buses with other branded engines. It's lighter than my car by more than one ton. It is reasonable to say that it should be more fuel efficient, but in fact it's fuel consumption is about the same as my car. If the vehicles have the same weight, the Philippine Red engine At least 2 kilometers can save about 2 cents of oil money." Luo Zhuanghua said.

The second is the longer oil exchange mileage. "Each change of oil costs about 700 yuan, the factory requires 30,000 kilometers for oil, other engines will not be more than 20,000 kilometers will need to change oil, conversion down, Shang Feihong engine for 2 times oil, other brands It has been changed three times."

It is understood that the Shang Fei Hong engine uses a dual exhaust filter circulation system to ensure a lower oil consumption rate, thereby increasing the oil mileage and reduce the engine carbon deposition.

After-sales service "Worry-free"

When choosing a new product, users will worry about after-sales service in addition to worrying about product quality.

“Other people know that after I chose Shang Fei Hong , I was very surprised. Some people even said, 'Are you afraid to buy accessories when you choose this engine?' Although I said, 'This is a manufacturer’s recommended product. Accessories', but in fact my heart is not the end. Now look back, my courage is still quite big." Luo Zhuanghua jokingly said.

Facts have proved that people who are courageous do not suffer. "With such a long time, I really haven't encountered a situation with no accessories, because I'm directly calling the manufacturers. Indeed, now that Philippine Red has a small amount of ownership in the passenger car field, it does not affect after-sales service. The provision of services, on the contrary, because I am an early adopter, can also receive more care and tracking services from manufacturers, he said.

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