Lithium electric vehicles are expected to lower prices for popularization and promotion

Recently, a series of price-reduction storms of lithium-ion electric vehicles are expected to make this environmentally-friendly travel tool popular. This will not only significantly reduce urban carbon emissions and noise pollution, but will also greatly reduce people’s travel costs.

According to the 2012 New Product Launch and Merchants Ordering Conference held by the Goodbaby Group’s JEOBI Electric Vehicle Co., Ltd. recently held in Beijing, the price of the lithium electric vehicle is as low as 1950 yuan, making the price of the lithium electric vehicle drop from 3,000 yuan in one fell swoop. Yuan, and the price gap between lead-acid electric vehicles pulled down to 400 yuan.

In response, Wang Shuguang, Chief Executive Officer of Jie Aobi Electric Vehicle Co., Ltd., said in an interview that due to high prices, lithium-ion electric vehicles now only occupy 1% of the electric vehicle market. He hopes that the adoption of price cuts will promote the popularization of lithium-ion electric vehicles. .

At the China Merchants Association, the company launched 8 new models of lithium-ion electric vehicles, which increased the sales of its products to more than 30 models, of which the low-end products cost as little as 2,000 yuan. Prior to this, domestic sales of lithium-electric vehicles generally ranged from 2,500 yuan to 3,000 yuan; while lead-acid battery electric vehicles were generally priced at 1,600 yuan. This price gap of nearly 1,000 yuan is the basic reason why lithium electric vehicles are difficult to popularize.

Wang Shuguang introduced that in order to promote the popularization of lithium-ion electric vehicles, some products will be zero profit, and overall, the overall profit rate will also drop below 10%.