Demand for the school bus market in 2013 favors good bus companies


The deputy secretary-general of the China Road Society Bus Division, Zhen Zhenqing, said recently that “with the acceleration of macroeconomic stabilization and the acceleration of national urbanization, the overall growth of the bus industry this year is expected to reach 8% - 10%. He said that the current total domestic school bus market Less than 30,000 vehicles, and according to the current market demand, the total demand for school buses in 2013 is expected to reach 38,000, an increase of 12,000 or so, an increase of about 40%, which will undoubtedly bring great benefits for bus companies.

Many car companies, including Yutong Bus, Zhongtong Bus, and Suzhou Golden Dragon, all hold growth expectations for the 2013 market, and believe that school buses, new energy buses, and road passenger car segments will be the hot spots for the growth of the industry.

In addition, as the State Council issued the "Guiding Opinions on Urban Priority Development of Public Transport" on December 29, 2012, it reiterated that the construction of public transport should be stepped up and priority should be given to the development of public transportation. The bus market is expected to grow again this year. Zhen Zhenqing stated that "in 2013, bus sales will exceed 80,000 vehicles, and the year-on-year increase will reach about 14%."

Not only that, but with the expansion of the scope of demonstration and promotion of new energy buses by the state, new energy buses are expected to be further accepted by the market under the government’s subsidies. Judging from the current situation, new energy (including hybrid) passenger cars have gradually matured in technology, and they have begun to have economies of scale in terms of market availability. Zhen Zhenqing said, “The more clearly the policy orientation of the country is, the newer is government procurement. The more energy bus projects there will be, the easier it will be to promote them."

With the help of macro policies, major bus companies have also laid out all major bus segment markets across the board. According to research reports from UBS Securities, among the 60,000 sales target of Yutong Bus this year, school bus sales are expected to reach 12,000, accounting for 20%, while bus sales will reach 15,000. Suzhou Golden Dragon intends to increase the market share of road passenger cars, and will exert efforts on the export market to determine the sales target of 6,000 vehicles and 32,000 vehicles throughout the year.

In addition, Zhongtong Bus has designated its major markets this year as new energy buses, school buses, natural gas buses and exports. Ankai passengers also said that the sales target for 2013 was 15,000 units, an increase of more than 20% year-on-year, and sales revenue exceeded RMB 4.5 billion.



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