CEOs of investment companies talk about the purchase and use of trucks

“You know (do not) know that I have been using imported trucks.” Liang Xiwu, Chairman of Shenzhen Antuo Investment Development Co., Ltd., told a reporter in a Cantonese with a thick Cantonese accent. “I never used domestic brands. truck."

In November 1998, Shenzhen Antuo Investment Development Co., Ltd. was incorporated. The main businesses include various stone materials, concrete, earth and stone construction, municipal engineering construction and other projects. The head of the company, Liang Xiwu, is currently the Shenzhen Concrete Association. Vice President, Shenzhen Municipal People's Congress.

2000: Import is simply a legend

In 2000, the Antoine business, which is in a period of growth, was rapidly expanding. The company’s existing vehicles could no longer meet its needs. Since admiring a well-known European brand (this article omitted the real name of the brand and replaced it with a “multiple block” name) for a long time, Liang Xiwu started to negotiate with many fast companies, hoping to import a batch of its concrete from Europe. Vehicles and dump trucks. “At the time, the negotiations were very difficult! Foreigners could not wait to drain all the money from you. At the end of the talk, the unit price of imported vehicles was still astonishingly high, about five times that of domestic cars.” Liang Xiwu revealed, “But We have bitten toothpicks and hope that these vehicles will bring greater benefits to the company."

However, signing an import contract is only the first step. In 2000, the case of Xiamen Yuanhua’s major incident was launched. Domestic customs strictly controlled smuggling, and the approval for imported cars even came to an emergency in Guangdong. Antoshan Company had exhausted its relationship and network, and it only got 70 import quotas for tax-free trucks from the State Economic and Trade Commission (finally because of various reasons, it only imported 35 vehicles “more and faster”).

In spite of this, the vehicles still encountered a problem at the time of customs declaration: As the model of the car was not on the customs car catalog, it was detained at the customs for six months. “Another reason to deduct us at the time was that 30 of the 35 vehicles were three-axle concrete mixers. The volume of concrete on this type of vehicle was 9 cubic meters. At that time, this volume was not at all in domestic cars. It was too advanced. The customs department was worried about the quality of the car. After going through a joint investigation with other relevant departments in Europe and convinced that the car had no problem, the customs agreed to release it.” Liang Xiwu said with a wry smile, “This experience is simply a legend. Unforgettable."

Liang Xiwu, who thought he could safely use the car after coming in, never expected that there would be more problems waiting for him.

2001 ~ 2004: The Shattering of "Myth" of Imported Goods

“Can't deny that imported vehicles, especially these 'multiple and fast' qualities, are really not the only choice. Its beam quality is very good, and its width is 9cm wider than we thought,” said Liang Xiwu. However, the quality of the car will also be a problem, especially in the Guangdong area, low latitude, long sunshine hours, often high-temperature weather, so some small parts and wearing parts from time to time need to be replaced. “At that time, we considered the after-sales issue during the negotiations. We asked the foreign party to provide product maintenance manuals and establish an accessories center near the company. Because of our insistence, the foreigners have been very difficult to establish a service station in Shenzhen, but the product maintenance manual is Has not been provided."

Antoshan, which bought 30 mixers and 5 dump trucks from Europe, has suffered in recent years. Once the wearing parts are damaged and need to be replaced, the accessories provided by the foreign service station are often more than ten times higher than the domestic ones. If the same kind of parts at the service station is out of stock at that time, the company often takes half a month to one month. Time and other imported accessories. “A car was forced to park in a garage because a small replacement was not timely, causing economic losses that could not be estimated. It is particularly inconceivable that when an assembly’s parts are broken, the foreign party provides The service is simply to replace the entire assembly, and then ask us to request high fees.” Hao Zhong, deputy general manager of Antoshan Company, complained to reporters. “One time we discovered through the investigation that we were 'more and faster' The accessories are not expensive even if they are airlifted from Hong Kong."

2005: Valin's "import substitution"

"Cooperation with many companies in Europe is a failure." Liang Xiwu bluntly. For this reason, in the tendering of the company's mixing vehicles at the end of 2004, Liang Jinshen decided to purchase the Xingma mixer truck equipped with the Hualing chassis after comprehensive consideration and comparison, instead of considering the import of foreign brands of trucks. This is due to the fact that the 'quick and fast' service is not in place. It cannot treat the Chinese partners with candor and is confidential everywhere, fearing that the Chinese will master the technical secrets of the trucks. On the other hand, because the import procedures are too cumbersome, the company has no energy. Repeat the mistake of "many more and faster" imports four years ago.
When talking about why Valin Motors was selected, Liang Xiwu told reporters that this was mainly because the Valin chassis used the heavy truck manufacturing technology and process of Mitsubishi Fuso in the 90s of the last century. The reliability and durability of the Japanese truck chassis was quite famous. , while the "brother" of Valin Motors, Xingma Motors, is among the best in the mixer industry. "" He said, "We are still approved of the top jacket of the Xingma and the chassis of Hualing. After more than a year of use, the top part of the 30 mixers, the engine and the chassis are in good condition and can adapt to high-strength operations." , maintenance services can also keep up."

"Business is to choose people"

In more than a year, Liang Xiwu formed a close friendship with the president of Valin and Xingma. "Liu Hanru' is very interesting," Liang Xiwu concluded. "At the end of the year before the procurement tender, he had an advantage to talk about the merits and problems and talked about issues without hesitation. This is why I have always trusted him very much. Our private enterprises are doing business. It's very honest. You're open to me and I'm wholehearted to you."

It is understood that currently, Antoshan Company has a total of 47 trucks, dump trucks and tractors for Valin's chassis. In the first half of this year, it will also purchase 30 Hualing brand trucks. “In fact, no matter what kind of car is made out of mankind, so to say that doing business is to select people, everyone who chooses will benefit, and if you do not choose well, you will suffer.”

Many people think that buying imported trucks has high one-time investment costs, but the use cost is low, but through the Antoine company example, the author did not see the benefits in this respect. From Liang Xiwu’s remarks, the reporter summed up the two “blanks” of buying imported brands. One is that the maintenance costs are ridiculously high. Imported trucks are easy to solve without problems, but it can be very difficult to handle problems. To put it bluntly, it is the original spare parts, "There is no money to talk about, and money is not necessarily available immediately." Second, we cannot treat my “I” people with all my heart and soul. Many foreign companies always hold a "advanced goods to buy backward countries" when they deal with Chinese companies. They also want to make money, and fear that their product technology will be learned by Chinese, so that even maintenance technology is unwilling to tell. buyer. What is more, in order to make money and the so-called “prevention of leaks,” foreign parties often engage in “one size fits all” and the small parts on the assembly are broken, and the entire assembly is simply replaced. This is in fact a violation of the consumer’s right to know and damages the normal rights and interests of consumers. In contrast, although many heavy-duty products from domestic mainstream companies have more minor problems, maintenance is timely and convenient, and there will not be so much wariness in after-sales cooperation. From this point of view, foreign moons are not necessarily more round, and China's moon is not necessarily "missing"!

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