Bridgestone. Fengchitong Truck Tire Specialty Store is about to enter China

The China Truck Network reporter was informed that Bridgestone has decided to open Fengchitong Truck Tire Specialty Store in the Chinese market in the second half of 2011 to provide convenient and quick product services for the majority of truck consumers.

The Feng Chi Tong brand was founded in the United States at the beginning of the 20th century and is an innovative tire product company. In 1916, Fengchitong took the lead in launching the "Trucking" campaign, which for the first time pioneered a coastal-to-coastal truck delivery model. With continuous innovation and development over the years, Feng Chi Tong brand has received great recognition and praise from consumers all over the world, especially in Europe and the United States. In 1988, Bridgestone financed the acquisition of this company with a wide range of production lines worldwide, becoming the world's largest tire and rubber company. So far, the hundred-year-old brand Fengchitong has become Bridgestone's second largest brand industry, which is enough to reflect Bridgestone's optimistic attitude toward the development of the auto market and the confidence and courage of the industry leader.

In the ten years of the 21st century, with the steady growth of the Chinese economy, the production and sales of Chinese trucks have achieved a breakthrough of one million vehicles from the 200,000 units at the beginning of the century. At the same time, the tire industry that goes hand in hand with it is also developing steadily and rapidly. The establishment of Fengchitong Truck Tire Specialty Store in China will continue to increase the influence of Bridgestone truck and bus tires in China, and will also enrich the Bridgestone family brand sales network.

In April 2007, Bridgestone (China) introduced the Feng Chi Tong brand to the Chinese card passenger car tire market and began to implement the "multi-brand strategy." On the one hand, it satisfies the wider use conditions of car and passenger car tire markets and customer needs; on the other hand, it can complement Bridgestone's existing truck and passenger car tire products and achieve a strong product chain in a fierce market competition. Take a favorable position. By 2010, sales of Feng Chi Tong products in China have more than doubled, showing a significant growth trend in Bridgestone's sales ratio of passenger car tires. Up to now, the seven different patterns of products sold by the Feng Chi Tong brand in China have covered various types of roads ranging from medium to short distances to long-distance high speeds, and are applicable to various types of vehicles ranging from medium and short-distance buses, tankers, and medium to long-distance container vehicles. The needs of different user groups. With the refinement of the product line, Bridgestone plans to officially open the Fengchitong Truck Tire Specialty Store in the country this year, and will gradually expand the number of stores in the future, providing more detailed, efficient, and convenient for commercial vehicle users in China. Service.

According to statistics, Bridgestone already has Bridgestone Truck Tire Stations, Bridgestone Truck Tire Specialty Stores, and Feng Chi Pass Truck Tire Special Stores, which are mainly Bridgestone brands in the Chinese market. Thousands of sales outlets. With the establishment of Fengchitong Truck Tire Specialty Store in the Chinese market this year, Bridgestone's “multi-brand development” network system will be more complete. In the future development, Bridgestone will continue to follow the corporate philosophy of “highest quality contribution to the society” and bring more surprises to the Chinese auto tire market, creating a greater splendor for the Chinese automobile transportation industry!

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