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Today, automotive e-commerce is nothing new. Not only has car e-commerce developed in full swing, more and more auto parts companies have also joined the e-commerce army and seized the new market of online sales. In this year's "Double 11", e-commerce sites such as Tmall, Jingdong and Yihaodian have launched auto parts promotions and attracted a large number of consumers to participate in this "shopping spree". The sales data obtained by e-commerce companies is very high. considerable.
Before that, the reporter had done a survey on the e-commerce model of auto parts. Experts believe that due to the uniqueness of auto parts and the current status of the auto parts circulation market, the conditions for the development of parts and e-commerce are still not mature, and the road ahead is still very long. However, irrespective of the ups and downs of auto parts and electronics suppliers, only from the sales volume of the “double 11†e-commerce favorite parts and components, it seems that we can see the hope of the future development of parts and components e-commerce.
Parts e-commerce sales data show "blowout"
As of the early morning of November 12, the Alipay data broadcast room's Alipay transaction data was fixed at 35 billion yuan, an increase of 83% from last year's 19.1 billion. Open Taobao auto supplies column, including automotive parts, automotive electronics and automotive decoration and many other projects. The reporter interviewed several auto parts sellers through Ali Wangwang. Tmall, a shop owner of auto accessories stores, told reporters that “Double Eleven†orders exceeded 50,000 orders, an increase of 60% compared with last year. The sales of blowout-type growth are mainly related to the discounted items, discounts, and free shipping items offered by merchants.
According to data from the official website of Lu Cheuk Technology, on November 12th, Lu Chang Technology Tmall’s “Double Eleven†sales successfully exceeded 4 million, creating a sales record of 4.342 million yuan, successfully achieving the day of the Tmall “Double 11†DVD. The first place in the navigation industry sales. In addition, on November 5-11, the click-through rate of Tmall DVD navigation increased by 27.37%. Comprehensive statistics of the Tmall Category Week, the reporter found that on November 10, the total number of goods sold was 1.299 million, and on November 11 the volume reached 4.075 million, which almost quadrupled.
The Bosch Group established the official Bosch auto parts flagship store in Tmall in 2012 to provide users with Bosch auto parts products with reasonable prices and excellent quality. The reporter interviewed the after-sales staff of the flagship store about the sales volume of the “Double 11†product. He told reporters that from November 12 to 20, almost all the staff were busy with the order for “double 11†shipments. . Although the sales data can only be counted after 20 days, it can be seen from its busyness that it has a good sales performance.
Of course, there are also some sites that offer wider benefits. The reporter learned from the customer support service provided by Shanghai Wushenwu.com. In just one year after launching a self-service maintenance service for private owners on the website, only the owners of the Shanghai area used self-service maintenance to reach more than 100,000 trips, and the number of registered users exceeded 300,000. The customer service staff also told reporters that the "Double 11" campaign lasted from November 11 to November 17, which virtually allowed more owners to enjoy preferential measures. Although it is not like other e-commerce companies to play a 50% discount in the audience, but the reporter observed that some products have 30% discount, but some products exceed 50% discount. Thanks to this, the volume of product orders increased by 5 times compared to usual.
Data is a fact. With considerable sales figures, we can see that there is a lot of room for the development of auto parts and electronics suppliers in the future.
Parts and components suppliers need multi-mode collaborative development
At present, most auto parts companies have already involved in e-commerce. Some companies use Tmall, Jingdong and other e-commerce platforms to develop e-commerce, such as Bosch, Sophie, Bridgestone, etc., have all set up official flagship stores on Tmall; while others use specialized auto parts network platform to develop , Such as auto parts network, car worry-free network, etc.; there are some parts companies are ready to establish their own e-commerce website to develop.
The e-commerce of auto parts and components is a trend in the future. There are many manufacturers involved and the data is gratifying, but there are still hidden concerns. At present, the domestic auto parts market is still not standardized, coupled with the limitations of e-commerce, it is easy to cause many black-hearted businesses to use fakes, defective products to deceive consumers. As previously learned during an interview with reporters, the development of parts and components e-commerce needs industry self-discipline, the improvement of relevant rules and regulations, and industry standards, as well as the informatization of the industry and the improvement of people's quality.
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