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On August 13, Zhaochi announced that the company intends to bid for 63% of Beijing Fengxing Online Technology Co., Ltd. (hereinafter referred to as Fengxing Online) for no more than 967 million yuan. It is understood that the acquisition is a strategic investment made by the company's rapid strategic transformation and continuous and rapid development after the transformation. According to public information, in June of this year, Zhaochi announced an additional issuance of 3.67 billion yuan, and Oriental Pearl, Wenguang Group and Qingdao Haier participated in the additional issuance. At the same time, in the future, Oriental Pearl will provide licenses and contents. Zhaochi will provide terminals and joint operation platforms. Haier will provide online and offline sales channels, and the three parties will jointly create an Internet TV ecological closed loop. The acquisition is popular, and it is undoubtedly the further development of the company's Internet TV content operation. The company will transform from a traditional TV manufacturer to an Internet TV operator. As a senior manufacturer of LCD TVs, set-top boxes and LED products, Zhaochi has a unique ODM model, superior cost control capabilities and manufacturing capabilities for high-volume products. The company is the only manufacturer in the industry to independently purchase from the lamp bead package to all raw materials. Through the industry-leading product design, industrial intelligent manufacturing and original supply chain management system, the material procurement cost, manufacturing cost, Management cost control is ahead of the industry. The company believes that the acquisition of popular online holding equity is a strategic investment to achieve rapid strategic transformation and sustained and rapid development after the transition. Through the complementary resources, complementary advantages, information interoperability and synergy of the two companies, we can achieve a good reinforcement effect, and further expand and improve the company's product structure in Internet TV operation and enhance the company's position in the entire Internet TV industry chain. Improve the company's market competitiveness and risk resistance, and achieve the company's strategic transformation while ensuring that the overall performance can be further improved.
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