![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
In the first five months, the heavy-duty truck market was mourning and fell by 33% overall. However, of the top five heavy truck companies in the first camp, two fell below the industry and outperformed the industry. This is Dongfeng and Zhongqi. Among them, Dongfeng had the lowest decline, only 24%, which was lower than the industry's 9 percentage points. Dongfeng’s market share also increased by 2%, from the 21% at the end of last year to 23%.
This figure is worthy of attention because Dongfeng has been stable for 21 consecutive years since 2011. From January to May this year, its share increased by 2%. Why?
Please see the analysis brought by the reporter.
　　
Dongfeng didn't make big moves
The increase in China’s share this year is not as clear-cut as China’s heavy-duty growth.
Unlike China National Heavy Duty Truck Group, CNHTC has quickly negotiated with MAN platform products and won a rapid increase in the market share of tractors, thus stimulating its overall performance. Dongfeng Commercial Vehicles does not have new platforms or new product pulls. Dongfeng's flagship version just launched is not a brand new platform product. It can only be regarded as a retrofit, but it is also just listed, and there is no volume. Therefore, Dongfeng’s share of growth does not come from new products.
In addition, Dongfeng's management system has not changed dramatically. Dongfeng's management system reform and process reengineering, including major changes in the supplier system, manufacturing system, and dealer system, have already been completed as early as several years ago. In the past two years, Dongfeng's internal changes were not significant.
It is precisely because of this that only the industry is curious. Dongfeng has maintained its share of stability for four consecutive years. Why did it increase by two percentage points in the absence of new products and new platforms in the first five months of this year?
Product balance
The change of market share of Dongfeng Commercial Vehicles this year may benefit from the balance of Dongfeng. Dongfeng's product structure is relatively balanced and the product has no obvious short board. However, in the three major sectors of tractors, trucks and construction vehicles, the most powerful trucks are, the tractors are also very powerful, and the construction vehicles are slightly inferior.
In the first five months of this year, the heavy-duty truck market fell by more than 30%, but the number of tractors and trucks fell by only 10%, while the construction trucks decreased by 70%. Therefore, the segment of Dongfeng’s strong segment declined less, and the weaker engineering vehicles declined. most. The change in the sales structure of the heavy truck market this year has become an important reason for the increase in the share of Dongfeng Heavy Trucks.
However, the market reason is the first reason, but not all.
　　
The rapid increase in the share of natural gas trucks A major highlight of Dongfeng Heavy Truck today is the rapid increase in the share of natural gas. From January to April this year, the market share of Dongfeng natural gas heavy trucks increased from 8% to 19%, selling 1043 vehicles, becoming the biggest winner of natural gas heavy trucks.
One of the reasons for Dongfeng’s sales of natural gas heavy trucks is that Dongfeng Nanchong’s heavy tonnage heavy trucks have grown rapidly, which has boosted sales of Dongfeng natural gas heavy trucks.
However, although Dongfeng's share of natural gas trucks has risen sharply, the total amount of the total sales volume is very low, so it is only one of many reasons.
Product OR Marketing
Without a new platform, management, manufacturing, and channels have become relatively mature and stable. And this year's sales have fallen by 30%. All companies must fight desperately to defend their own market share. Why should the Dongfeng be able to “eat food†and take away 2 points of market share from other companies?
Below, it is necessary to talk about Dongfeng's marketing innovation.
Dongfeng has many leading marketing innovations. Some of the measures are classified as corporate secrets. Dongfeng does not want to be learned by other companies and will not discuss and share them here. However, there is one thing that everyone can see. That is Dongfeng Tianlong Truck Driver Contest that Dongfeng Commercial Vehicle Company held in full swing this year.
In fact, similar to the tour events, each heavy truck company is holding. What is special about Dongfeng's activities? Dongfeng's activity is not like the competition of some enterprises, only focusing on professional players. Dongfeng's “Colorful Dragon Brothers†are all from the folk and are users of Dongfeng. In addition, this activity has a wide participation and a high degree of participation, which makes the “feeling of participation†of the event stronger. Unlike some enterprises' tour exhibitions, companies talk about it on the stage. Users look at the car and the user is not involved in the event itself.
Dongfeng's outstanding talents, through the games around the country, actually give users more sense of participation and unite the users around themselves.
To sum up so much, in fact, there are certainly other reasons that are not understood by the outside world. but. In any case, one thing must be certain is that Dongfeng meets the needs of the product, stable quality, more close to the market's marketing and services, must be the most important endogenous factors of its growth.
Success cannot be achieved in one battle. Dongfeng’s performance this year should be said to have come from years of accumulation and efforts. After all, Rome was not built on a single day.
Silica Sol is a dispersive solution of nano-sized silica particles in water or solvent.Because SiO2 in silica sol contains a large amount of water and hydroxyl, silica sol can also be expressed as Msio2.nH2O.There are different ways to prepare silica sol.The most commonly used methods are ion exchange method, silica powder one step hydrolysis method, silane hydrolysis method, etc.
Colloidal Silica For Coating,Coating Silica Sol,Coating Colloidal Silica,Silica Sol For Coating
SHANDONG YINFENG NANO NEW MATERIALS CO., LTD. , https://www.yinfengsilica.com