Huanghai Bus Changzhou Base was completed and put into operation

“Despite the financial crisis and the large market fluctuations, our stated goal remains unchanged.” Li Haiyang, chairman of Changzhou Huanghai Automobile Co., Ltd., expressed his ambition to the media in January 2009. At that time, the goal in his mind was to smoothly implement the production project of the Changzhou Huanghai Automobile Production Base, the largest investment project of Liaoning Shuguang Automotive Group in recent years. On December 26, 2009, Li Haiyang apparently completed the set task with the official completion and production of the Changzhou production base in the Yellow Sea and the subsequent launch of two new products. For the future development of the Yellow Sea, Li Haiyang appears more confident.

The Past and Present of the Base of the Yellow Sea, Changzhou

Talking about the "previous life" of the Changzhou base in the Yellow Sea, it was necessary to mention the Yangtze River passenger car manufacturer. Changjiang Bus Factory was founded in 1956 and is one of the first large and medium-sized enterprises to develop and produce urban bus and its special chassis. In order to reunite the increasingly declining competitiveness, on September 20, 2000, the Yangtze River Passenger Vehicle and Italian Iveco Company signed a joint venture agreement and established Changzhou Iveco Coach Company. The company's total investment is 828.51 million yuan, and the two sides each contribute 50%. The business scope covers a wide range of products such as city buses, chassis, bodywork and related parts and components. However, the combination of the two did not achieve the effect of adding one plus one to two. Instead, it was a drag and a constraint. Therefore, in July 2006, the two parties adopted a lawsuit to end the "marriage" that was once favored by the industry.

Subsequently, the equity of Iveco in Changzhou Iveco Co., Ltd. was acquired by Changzhou Zhongyuan Investment Development Co., Ltd. The company name was changed to “Changzhou Changjiang Passenger Car Manufacturing Co., Ltd.”, which mainly produces large and medium-sized urban passenger cars, inter-city passenger buses, and large and medium-sized bus chassis. The company has the right to use the "Yangtze River" and "Flai Lai Bao" trademarks. But before long, Huang Hai made another acquisition. On March 5, 2007, the Board of Directors of Liaoning Shuguang Automotive Group Co., Ltd. announced that: Liaoning Shuguang Automobile Group Co., Ltd. and Dandong Huanghai Automobile Co., Ltd. and Changzhou Yangtze River Passenger Vehicle Manufacturing Co., Ltd. jointly established Changzhou Huanghai Automobile Co., Ltd., among which Shuguang Group Dandong Huang Hai contributed 10 million yuan and 60 million yuan respectively, which accounted for 10% and 60% of the registered capital. Shortly afterwards, Dandong Huanghai and Shuguang Group each accounted for 96.17% and 3.83% of Changzhou Huanghai through the capital increase. This also means that Changzhou Yangtze River Passenger Car no longer holds Changzhou Huanghai equity. This became the largest merger and acquisition case in the bus industry that year.

Two years grinding a sword

The financial crisis has swept the world and the Yellow Sea is no exception. The industry as a whole has suffered setbacks. Huanghai Bus's market performance has also been affected to varying degrees, but what is surprising is that in 2009 the Yellow Sea still successfully achieved corporate profits. This is closely related to the deep market foundation and correct corporate development strategy of the Yellow Sea. In sales, although the main business of the Yellow Sea is dominated by public transportation buses with the lowest profit margins, the price war is not resolutely guaranteed, thus ensuring the sound development of the Yellow Sea. For the long-term development of the company, the Yellow Sea has started work on two key points in the past two years. The first is the construction of the base of the Yellow Sea Changzhou, and the second is the serialization and specialization of product development.

It is reported that the total investment of the Changzhou production base in the Yellow Sea is nearly 800 million yuan, and the total area of ​​the first phase covers 486 mu. A total of 12 professional production lines for large and medium-sized coaches have been built for welding, painting, assembly, and complete vehicle performance testing. The company has an annual production capacity of 6,000 large and medium-sized buses. The entire vehicle electrophoresis line will also be implemented in the second phase of construction next year. .

Although the Yellow Sea is not the earliest company in the industry to launch a new energy passenger vehicle project, it has accumulated a series of years of production experience in urban buses and has developed a new energy bus program that is suitable for buses in large and medium-sized cities in China. In 2009, Huanghai Bus became a new force in China's new energy buses with three years of R&D experience. Hybrid hybrid buses DD6129HES11, parallel hybrid buses DD6118HES21, pure electric buses DD6128EVS71, and super capacitor buses DD6129SCS11 went offline. In 2009, the 7-8m medium-sized passenger car became one of the main forces for the Huanghai Bus to open up the passenger transport market. It has introduced medium-sized buses such as 7.3 meters, 7.5 meters and 7.8 meters to the market. In the celebration of this event, the Yellow Sea Bus Series DD6756K01 and DD6121G21 were also launched. Their new shapes, new processes and new technologies were well received by professionals.

One plus one is greater than two

Perhaps when the market was sluggish at the beginning of the year, there were people who questioned whether Huang Hai could achieve the set goals. Today, the successful commissioning and ordering of the Changzhou base in the Yellow Sea undoubtedly made the strongest response to these doubters. The production bases of Huanghai Dandong and Changzhou will also become the two main venues of the Yellow Sea, echoing each other. The Yellow Sea Bus Changzhou base is located in the Yangtze River Delta traffic fortress. The superior geographical location, abundant supporting resources, good investment environment and the technological accumulation and innovation of the bus industry over the years have enabled the comprehensive advantages of Huanghai Bus to continue to increase. The smooth operation of the Changzhou base has greatly improved the production efficiency of the Yellow Sea bus in the southern market, reduced production costs, significantly increased its competitiveness, optimized the Huanghai bus industry layout and production system, and strengthened and expanded the Yellow Sea bus. Laid a solid foundation.

For a long time, the impression of the Yellow Sea in people's minds is that bus passenger car manufacturers have a single product. After the Changzhou base is completed, the Yellow Sea will continue to strengthen product updates and product structure adjustments to provide customers with products that are closer to their needs. The product length will cover 6 to 18 meters, both traditional fuel buses and non-traditional new energy buses. Dandong's production base will continue to produce bus buses, while the Changzhou production base will be based on tourist highway buses. It will also develop and produce non-traditional new energy buses. The two bases will echo each other. In the next step, Huanghai Bus will also carry out R&D of hydraulic hybrid buses and fuel cell buses . By then, Huanghai Bus will become one of the few companies with the most abundant varieties of new energy passenger cars in China.

In strategizing, the winning streak goes beyond a thousand miles. Li Haiyang stated that by optimizing the group's industrial layout and production system, he is confident to make Changzhou Huanghai an important base for the production and sales of large and medium-sized passenger cars in East China.

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