Foreign brands heavy trucks repeatedly frustrated trucks old joint venture model or will subvert

Recently, some experts put forward their views on the establishment of an R&D center by Guangzhou Honda, arguing that as a symbol of this, the Sino-foreign joint venture in the passenger vehicle industry in China is entering a new era with a new cooperation model. Similarly, the above-mentioned steam Iveco Hongyan Commercial Vehicle Co., Ltd. was formally listed as a symbol, and the Sino-foreign joint venture cooperation in the heavy truck industry in China has also entered a new era.

Industry experts said: “An important feature of the new joint venture era is that both Chinese and foreign parties jointly develop new models for domestic and overseas markets in joint ventures. Another feature is that there are not only foreign and Chinese brands in the joint venture, but also There are new brands owned jointly by the Chinese and foreign companies of the joint venture."

This kind of thing was unimaginable in the 1980s. Even after entering the 21st century, there are not many joint ventures that actually launch jointly developed vehicles to the market. Time flies. Today, more than 20 years after the reform and opening up, why did the model of cooperation between joint ventures have changed so much? This is a new topic worth exploring.

Heavy truck aristocratic high above the cold

China's economic construction, especially urban construction and infrastructure construction, requires heavy-duty trucks with high power and reliability. However, in the initial period of reform and opening up, the domestic truck supply situation was lack of weight, and could not meet market demand. The import of high-end heavy trucks can indeed meet the needs of some users who are in urgent need of such models. Therefore, a considerable number of high-end heavy trucks are imported into China.

With the passage of time, the issue of importing heavy trucks in China has gradually become more apparent. A freighter in Tangshan, Hebei, said: “Foreign brands are good for heavy trucks, but they are expensive, so we can't accept them.” Although there were domestic Mercedes-Benz heavy trucks with imported technology, there were also UD heavy trucks produced by Dongfeng Nissan Diesel, but Similarly, due to the high price limit, high-end heavy trucks and the mainstream user groups are getting further and further away. For example, in the case of the North Mercedes-Benz, 10 years after the introduction of the Mercedes-Benz model and manufacturing technology, the production and sales volume exceeded 1,000. Since the struggle, production and sales have only reached 10,000 vehicles in the first seven months of this year. Dongfeng Nissan Diesel is one of the earliest joint ventures in China. It has been working for many years, and its production and sales, including the chassis of passenger cars, are only a few hundred vehicles a year. This is far from the production and sales volume of liberation, Dongfeng, CNHTC, Futian and other companies.

Jinan Huawo, which is not a long-term joint venture, is said to have ceased production. Although the foreign party attributed the reason to the similarity between the name of a model name of the Chinese partner and the joint venture car, it confused the title of the Chinese and foreign models. However, experts believe that the "nobility in heavy trucks" can not get rid of high-end, high-cost positioning, poor car sales, is the main reason for the joint venture into trouble.

Changes in strength have changed

The introduction of Steyr's technology platform has played a crucial role in improving the level of heavy truck manufacturing in China. At that time, China National Heavy Duty Truck Group was divided into three, and each company has an important position in the country. The three companies have comprehensively upgraded the original Steyr models on the basis of digesting and absorbing Steyr technology. Zhang Xingye, the Honorary Chairman of the China Association of Automobile Engineers, said: “Now Steyr is not quite the same day as Steyr was when it was introduced. Both the power level and the technical indicators of the major assemblies have a great deal. improve."

In addition, Hualing took the lead in launching high-end heavy trucks in China, blocking a large number of imported concrete mixers outside the country. Dongfeng Tianlong received market recognition. The liberation of the J6 high-end heavy trucks and the acquisition of all these important achievements by domestic companies indicate that the level of heavy trucks in China has been significantly improved.

Experts pointed out that behind the increase in product level is the improvement of manufacturing capabilities, and it is a sign that the R&D team is getting mature. Although foreign companies are also making progress, we have made a relatively large step forward. The important changes in the overall strength of Chinese and foreign heavy truck companies have enabled the Chinese to strengthen their discourse power in the process of foreign cooperation.

Foreign giants have to face reality

Foreign brands heavy trucks are often frustrated in the Chinese market, and with the strength of local companies growing day by day, the Chinese strategy of heavy truck foreign giants is far less smooth than the Chinese strategy of multinational manufacturers of passenger cars. The reality of the Chinese market has forced them to face two options. One is to Wait for high-end users to grow enough to support the operation of the joint venture; the other is to lower the high head, in the joint venture will always adhere to the strategy of only developing foreign brands, adjust To cooperate with Chinese partners to develop Chinese and foreign dual-brand strategies.

Changing the old joint venture model, choosing a new joint venture model, and fully supporting the development of the Chinese brand, Xinhongyan has taken the first step. Industry observers believe that next, the ongoing joint venture between Mercedes-Benz and Foton, the joint venture between Volvo and Dongfeng, and the joint venture between Renault and Liuzhou, will both subvert the old joint venture model and adopt a new attitude to welcome the new joint venture. 's arrival

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