Embraced the exquisite tire of Chinese brand strength and was selected as “Top 100 Most Valuable Brand Enterprises in Shandong”

In 2017, the State Council agreed to establish the “China Brand Day” on May 10 of each year, which marked that “playing a brand leading role” has risen to the national level.

On May 9th, 2018, on the occasion of China Brand Day, Shandong Province Brand Promotion Association, Shandong University, and Shandong Radio and Television jointly issued “Top 100 Most Valuable Brand Enterprises in Shandong Province”, and Linglong Tires won the list. Ranked 45th!

Linglong Tire Industry Leading Six-Focal Laboratories Linglong Tire Industry Leading Six-Focal Laboratories

In 2018, Shandong Province put forward the “brand high-end” in the implementation plan for major new and old kinetic energy conversion projects, and implemented in depth the strategy of strengthening quality and branding, building a group of well-known domestic and foreign products and brands, comprehensively improving development quality and efficiency, and realizing high-end brand promotion. value.

“Top 100 Most Valuable Brand Enterprises in Shandong” is from the following aspects: business operation ability, market share, technological innovation capability, brand reputation, brand stability, corporate social responsibility, consumer behavior, brand premium ability and brand development potential, social credit Waiting for several dimensions to be selected. Linglong Tire was selected as one of the “Top 100 Most Valuable Brand Enterprises in Shandong”.

Since its inception, the company has consistently adhered to independent innovation, independent development, and independent brands. As of now, the company has obtained more than 500 patents from China, the United States, and Australia, presided over and participated in the formulation and revision of many national and industry standards, and has led many National Innovation Project.

Since entering the “Thirteenth Five-Year Plan” period, the company has been committed to brand marketing in all aspects, multi-level, and multi-fields. It has made multi-dimensional communication through brand image store construction, advertising and sports event sponsorship, and strives to build an international brand in the Chinese tire industry. In 2017, the “Linglong” brand was selected as “China's 500 Most Valuable Brands” with a brand value of 30.562 billion yuan.

Linglong Tire provides support for more than 60 automakers worldwide Linglong Tire provides support for more than 60 automakers worldwide

The launch of this list is a major measure and attempt to promote outstanding brands in Shandong Province. It aims to promote outstanding national brands to the international market. Delicate tires will seize opportunities and adhere to technological innovation and product quality improvement, ranking among the top ten tires in the world. And work hard!

Readings:

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